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Author Archives: Leslie
12 Most Breathtaking Stories to Tell Your Customers – Re-Blog
We’re BIG believers in story-telling at Spas2b, and you may remember our 2-Part blog titled Your Story, Their Journey earlier this year. Modern business requires that we build relationships through engagement and story-telling.
When I came across this blog written by Doug Rice, I had to pass it along, because it is a fantastic guide to telling your story in a way that really does build the relationship and engage the heart of the listener, and it carries the important message:
‘Always be the hero of the story you’re telling’
12 Most Breathtaking Stories
If you know anything about me, you know that I am huge proponent of applying the notion of storytelling to business. Continue Reading…
How Focus defines our Life – Re-Blog
You will recall that in many of our blogs, we talk about ‘FOCUS‘ …
Focus on your goal, market it repetitively and aggressively,
and never deviate from it.
This blog post from Jonathan Wells, Advanced Life Skills ‘Recreating Your Reality’, gives us a really interesting comparison between life and the camera lens. Continue Reading…
2 ‘No Fail’ Employee Retention Strategies
The available positions in a spa business are limited by the number of people who are required to do the job. As you move upwards to the top of your spa organizational chart, the numbers of those who plan, manage and oversee the work, decreases. Continue Reading…
5 Hard Skills Spa Management cannot Ignore
Whether you are currently in a spa management position, or are an aspiring Spa Manager, these core competencies are 5 of the skills considered to be among the most important ‘hard skills’ a Spa Manager needs to possess, as revealed in a 2012 Report on the state of Spa Management education worldwide. Continue Reading…
4 Ways to Calculate Client Value and Grow your Business
Not all clients hold the same (potential) value when it comes to your business. So it’s important to consider why you might be handling a client you only see twice a year, the same way you are handling a client that comes in every week. Continue Reading…
Rising Supplier Costs = Raising Spa Prices – Part 2
In Part 1 of this 2-Part Blog Series on Rising Supplier Costs, we talked about ’reflecting’, not ‘absorbing’ price increases, as well as the importance of setting standards for price increases in your business, ongoing.
In this Part 2, we’ll discuss the importance of cost containment in 3 vital areas; and how to increase your prices by using a spiraling method that will minimize the ‘shock wave’ and maximize your chances at profitability. Continue Reading…
Rising Supplier Costs = Raising Spa Prices – Part 1
This Part 1 of our 2-Part Blog Series on Rising Supplier Costs will cover the importance of ‘reflecting’, not ‘absorbing’ price increases, as well as an introduction to setting standards for price increases in your business.
Running a profitable spa business takes experience and know-how
It’s very important that you watch that thin line between profit and loss like a hawk. Continue Reading…
Team Bonus: A good recipe for a Bad Idea?
I recently came across a really great blog written by Sally McKenzie of McKenzie Management; a dental management solutions company. Her article on Bonus Plans really resonated with me, so I’ve decided to ©SPAdapt her blog and target it to the global spa industry. Continue Reading…
Continuing Education – Are you Self-Propelled?
“Self-Propelled” Professionals are a Businesses Best Asset
Success overall, depends largely on your mind’s momentum
I’ve heard it said that a truly motivated, forward-thinking business professional spends an average of 10 – 15 hours each month on continuing education. Over a 12 month period, that equates to 120 – 180 hours of boosting your knowledge base through: 1) Seminars, webinars and trade show presentations; 2) Participating in advanced courses of study; 3) Reading, internet research and data collection; 4) Car audio recordings and videos; and 5) Your choice of any of the mind-expanding resources that are out there and available to you. Continue Reading…
