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Category Archives: Marketing & Promotion

Trend Jumping: How, Why and What is it?

iStock_000000776824Medium  Competition pushes innovative businesses to become ever more innovative… But that requires ‘innovative thinking’ be woven into cultures and leaders to become more than just thought leaders; but now, thought ‘teachers’ Being a charismatic leader is no longer enough.  Today, leaders have to build their teams to think more cohesively (as well as independently), and creatively, in order to build a collective support system of innovators who are good at spotting and filtering trends to determine which ones to ‘jump’ on.   Continue Reading…

‘SpAdapt’ these 4 Trending Topics

  There are so many interesting topics that are trending now, and if we in the spa business pay close attention, many of them we can ’SpAdapt’ © to help both our businesses and the industry as a whole, stay strong and vibrant.  Continue Reading…

Brand Research misses the Real Reasons People Buy – Re-Blog

The Distraction of Data By: Douglas Van Praet In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets. Continue Reading…

Spa Start Ups: Spa Management’s biggest threat?

  My sources have been pointing to a fairly significant upswing in spa entrepreneurs coming back on-stream, and in this recent study I unearthed at Small Business Trends, a research report conducted in 2012 by Global Entrepreneurship Monitor (GEM) was highlighted.  Continue Reading…

3 Ways Spa Management should be using Social Media – Re-Blog

3 Kinds of Facebook Posts that Get Crazy Likes and Comments by Creating content isn’t easy. Coming up with great ideas & knowing exactly what to post — not easy. In fact, it’s such a struggle for some businesses that they give up trying. Continue Reading…

4 Ways to Calculate Client Value and Grow your Business

  Not all clients hold the same (potential) value when it comes to your business.  So it’s important to consider why you might be handling a client you only see twice a year, the same way you are handling a client that comes in every week.  Continue Reading…

Rising Supplier Costs = Raising Spa Prices – Part 2

  In Part 1 of this 2-Part Blog Series on Rising Supplier Costs, we talked about ’reflecting’, not ‘absorbing’ price increases, as well as the importance of setting standards for price increases in your business, ongoing.  In this Part 2, we’ll discuss the importance of cost containment in 3 vital areas; and how to increase your prices by using a spiraling method that will minimize the ‘shock wave’ and maximize your chances at profitability. Continue Reading…

Rising Supplier Costs = Raising Spa Prices – Part 1

  This Part 1 of our 2-Part Blog Series on Rising Supplier Costs will cover the importance of ‘reflecting’, not ‘absorbing’ price increases, as well as an introduction to setting standards for price increases in your business.      Running a profitable spa business takes experience and know-how It’s very important that you watch that thin line between profit and loss like a hawk.  Continue Reading…

Should 60 minute Spa Treatments become 75 minutes?

    A question submitted to Spas2b: We are just doing our menu of services and have always thought we should book on the hour and complete the service in 50 minutes to still allow for clean up, etc. within the hour.  Continue Reading…

Top 10 Signage ideas to boost Spa Sales

    In-house signage will help you and your staff do your jobs even better.  If you are opening or renovating a Spa, put signage on your task list…and in your budget.   An effective signage program shouldn’t be an afterthought  Signage is important from both a guest’s perspective and a business’s point of view.   Continue Reading…