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Category Archives: Marketing & Promotion
4 Ways to Calculate Client Value and Grow your Business
Not all clients hold the same (potential) value when it comes to your business. So it’s important to consider why you might be handling a client you only see twice a year, the same way you are handling a client that comes in every week. Continue Reading…
Rising Supplier Costs = Raising Spa Prices – Part 2
In Part 1 of this 2-Part Blog Series on Rising Supplier Costs, we talked about ’reflecting’, not ‘absorbing’ price increases, as well as the importance of setting standards for price increases in your business, ongoing.
In this Part 2, we’ll discuss the importance of cost containment in 3 vital areas; and how to increase your prices by using a spiraling method that will minimize the ‘shock wave’ and maximize your chances at profitability. Continue Reading…
Top 10 Signage ideas to boost Spa Sales
In-house signage will help you and your staff do your jobs even better.
If you are opening or renovating a Spa, put signage on your task list…and in your budget.
An effective signage program shouldn’t be an afterthought
Signage is important from both a guest’s perspective and a business’s point of view. Continue Reading…
10 Free, Fast & Fun Online Business Links we LOVE!
Whether it’s social networking, upgrading your website, creating press releases, power point displays or writing articles, there are always a million reasons why you’ll need these links…Enjoy!
The Freebies start here
1. Website Analysis: Google Analytics analyses everything on your website from daily visits, traffic type, time on site, and so much more. Continue Reading…
What good is the ISPA Conference anyways?
Well, let me count the ways…
I love seeing my baby-boomin spa friends looking even better this year, not older!
I love that perfectionism is our goal, not our downfall
I love that we cry when we see beauty before us
I love seeing us practice what we preach
I love that many of us believe what is meant to be, will be
I love that the rest of us believe that we make happen, what happens
I love how we welcome newbies and worship our legends
I love that we’re more comfortable, wearing more comfortable shoes
I love that we’ll still devour a “treat”, in this case, a potato smothered in cheese sauce
I love that we continue to search for ways to prove our absolute dedication to SPA.
Continue Reading…
5 Thought-provoking Profit Models
Your pathway to profitability lies fully in understanding your customer…and yourself.
You may understand physical energy, but do you understand financial energy? It’s very difficult to keep making money, let alone be profitable, if you have boxed yourself into a no-profit model. Continue Reading…
The “Male Retail Sale” Perfect 10
Spa Retailing is CO-ED!
Don’t overlook these opportunities for a male sale!
Who doesn’t love the perfect 10?
1. No hard sell or over-selling too many products. Men just want attentive sales people offering one-stop shopping solutions
2. Language should be non-technical yet educational. Continue Reading…
