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Category Archives: Spa Directors
5 Hard Skills Spa Management cannot Ignore
Whether you are currently in a spa management position, or are an aspiring Spa Manager, these core competencies are 5 of the skills considered to be among the most important ‘hard skills’ a Spa Manager needs to possess, as revealed in a 2012 Report on the state of Spa Management education worldwide. Continue Reading…
4 Ways to Calculate Client Value and Grow your Business
Not all clients hold the same (potential) value when it comes to your business. So it’s important to consider why you might be handling a client you only see twice a year, the same way you are handling a client that comes in every week. Continue Reading…
Rising Supplier Costs = Raising Spa Prices – Part 2
In Part 1 of this 2-Part Blog Series on Rising Supplier Costs, we talked about ’reflecting’, not ‘absorbing’ price increases, as well as the importance of setting standards for price increases in your business, ongoing.
In this Part 2, we’ll discuss the importance of cost containment in 3 vital areas; and how to increase your prices by using a spiraling method that will minimize the ‘shock wave’ and maximize your chances at profitability. Continue Reading…
Rising Supplier Costs = Raising Spa Prices – Part 1
This Part 1 of our 2-Part Blog Series on Rising Supplier Costs will cover the importance of ‘reflecting’, not ‘absorbing’ price increases, as well as an introduction to setting standards for price increases in your business.
Running a profitable spa business takes experience and know-how
It’s very important that you watch that thin line between profit and loss like a hawk. Continue Reading…
Team Bonus: A good recipe for a Bad Idea?
I recently came across a really great blog written by Sally McKenzie of McKenzie Management; a dental management solutions company. Her article on Bonus Plans really resonated with me, so I’ve decided to ©SPAdapt her blog and target it to the global spa industry. Continue Reading…
Continuing Education – Are you Self-Propelled?
“Self-Propelled” Professionals are a Businesses Best Asset
Success overall, depends largely on your mind’s momentum
I’ve heard it said that a truly motivated, forward-thinking business professional spends an average of 10 – 15 hours each month on continuing education. Over a 12 month period, that equates to 120 – 180 hours of boosting your knowledge base through: 1) Seminars, webinars and trade show presentations; 2) Participating in advanced courses of study; 3) Reading, internet research and data collection; 4) Car audio recordings and videos; and 5) Your choice of any of the mind-expanding resources that are out there and available to you. Continue Reading…
Staffing Up Formula made Easy
Staffing up your Spa Service Professionals is a key component to the success of your spa business, not only on a week to week basis, or as you plan for campaigns and promotions, but most importantly, when it’s time to forecast (re-evaluate) your service staff requirements for each new year. Continue Reading…
The Root Cause of Low Retail
Tanya Chernova is an international skin specialist, author of the bestselling book Under Mind, professional speaker and strategic coach, and I had the pleasure of attending her ISPA presentation recently.
Are you like so many spas, where retail sales are low and slow? Continue Reading…
What good is the ISPA Conference anyways?
Well, let me count the ways…
I love seeing my baby-boomin spa friends looking even better this year, not older!
I love that perfectionism is our goal, not our downfall
I love that we cry when we see beauty before us
I love seeing us practice what we preach
I love that many of us believe what is meant to be, will be
I love that the rest of us believe that we make happen, what happens
I love how we welcome newbies and worship our legends
I love that we’re more comfortable, wearing more comfortable shoes
I love that we’ll still devour a “treat”, in this case, a potato smothered in cheese sauce
I love that we continue to search for ways to prove our absolute dedication to SPA.
Continue Reading…
