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Tag Archives: Competition

Chess and Spa – Part 1 of 2

  This blog is all about using one world to improve in another.  Today, we’re going to apply the principles of chess, to help you position your spa business ahead of the competition.    Even if you don’t know the first thing about chess, I know you will still enjoy the benefits that you can extract from the book “Every Move Must Have a Purpose” by Bruce Pandolfini; a leading chess expert.  Continue Reading…

Chess and Spa – Part 2 of 2

  You might say Part 1 of this blog was about positioning yourself and your business for gains.  And perhaps you could say Part 2 is about checking that position, in order experience the pay-off: business wins. 7. Don’t Over-Extend There are two times in life you should not speculate:  when you can’t afford it and when you can.  Continue Reading…

Top 5 Business Challenges

  No matter who you are, CEO or student, we are all aware of the mounting business, cultural and economic shifts that are building up around us and re-shaping the world as we know it. Let’s take a look at what’s happening out there that is profoundly affecting the way we all need to do business…and some ways to handle these challenges: Challenge #1: Client Expectations Clients are looking for efficient, effective, value driven results – the baby boomers are demanding a wealth of experience; accompanied by good practices. Continue Reading…

Constructing your Spa’s Business Plan

  Focus on Potential and Opportunity – Generate Interest and Excitement! Whether you are just starting up your Spa, or you are a seasoned veteran, you need to have a Business Plan. At some time or another, you will require either outside financing; a lease agreement; be considering a partnership; or even looking for investors. Continue Reading…

Top 10 Best Spa Practices

Monitor Top 3 Priorities 1.  Staffing – Maintain a deep pool of talent with ongoing recruiting, evaluations and fine-tuning. 2.  Finances – Compare service and retail projections to actuals – weekly, monthly and annually. 3.  Customer Attraction – Graph your seasonality – always plan campaigns two months in advance of slow times, ie. Continue Reading…

Top 5 Website Analytics Tools

  The Future of business has become Information Analysis Being that a strong online presence is taking first position in today’s business marketing strategies, you must analyze your website aggressively to understand its contribution to current and future profit generation. What exactly will keep your spa mojo running?   Continue Reading…