Areas of Expertise

The Business Plan

If you require outside financing; a lease agreement; if you are considering a partnership; or looking for investors, you’ll need a formal presentation outlining your business objectives and strategies. You may wish to plan ahead for the eventual sale of your Spa, or even prepare for more drastic, unforeseen circumstances which could affect the ownership of the business. The end result will be a Business Plan that will focus on potential and opportunity and generate interest and excitement in those you are targeting. Your plan will include: Industry background; Competitive Analysis; Philosophy; Opportunities Plan; Site Design and Floor Plans; Marketing & Promotional Strategies; Purchasing Plan; Staff Development Plan; Product selection and Menu Design; Guest Services; Business Operations; and Full Financial Analysis to include:

• Business start up costs;
• Pro Forma Profit and Loss;
• Cash Flow Projections;
• Compensation Packages and Payroll Projections;
• Breakeven Analysis;
• Balance Sheet;
• Financial Ratios and Critical Success Factors.

Site Design and Floor Plans

Our years of experience in design and development of spa facilities will serve you well in ensuring the efficiency of the plan; traffic flow; usage; flexibility and ongoing maintenance requirements. We’ll guide you in defining the correct balance between the "profit zones" and "comfort zones" to maximize both profitability and sustainability of your spa operation.

Financial Planning and Development

We will partner with you in the full development and implementation of your Financial Plan and subsequent Reporting System that will allow you to SEE your results. Whether you are embarking on a new project opening, or you are a seasoned spa veteran, you must be a pro-active force in your company and provide strong financial leadership. Don’t operate in the dark – this rewarding process will help you make (more) money.

Marketing & Promotional Strategies

Together we will discover who exactly your target client is; how you can get their attention and how you will keep it. Whether your objectives are to inform; persuade; remind and generate awareness; or broaden your target base, our services will help you define your tactics and execute a plan. Whether it’s in-house or out-your-door marketing; print advertising, signage, promotional events and calendars or broadcast media, once you understand needs, you will be able to get the Best Message, to the Best Candidates, through the Best Methods, at the Best Times.

Spa Purchasing Plan

Whether it's choosing product lines, equipment or technological requirements, before making any choices, we’ll investigate, analyse and tender your options for you. We'll carefully consider your needs and expectations; your budget; what’s needed to professionally administer the services on your menu; what level of staff expertise and training is required to support the choices; and ongoing supplier support and service. Once we have a plan in place, Spas2b will provide an up to the minute listing of your purchase requirements, site set up, usage and administration guidelines.

Branded Product Selection or Private Label Development?

Whether you choose to go with branded skin care; private label; or a combination of both, we have the knowledge, experience and contacts in the industry to help make it happen. We have worked with hundreds of manufactures and distributors, both branded and private label, allowing you to relax with the knowledge that we will make educated recommendations with profitable results. We can resource your skin and body care lines; boutiques and gifts; make up; sun care; hair care; water and refreshments, packaging options and more.

Menu Design and Brochure Development

We’ll help you create a menu of services that will maximize profits; drive retail sales and focus on add-ons and upgrades. Your services will proudly offer luxury with strong aesthetic value and benefits. We will efficiently guide you in the design of spa packages that will actually make a profit, and we’ll show you how to market your spa amenities wisely. With our help, your brochure will start boosting sales before your client even walks in the door! All of this will be executed with a watchful eye on your opening and ongoing product, staff and facility costs.

Recruitment & Staff Development Plan

We’ll help you maintain your competitive edge by attracting and recruiting top talent and safeguarding them with a fresh, energetic mix of benefits. Our specialty, and an industry original is the Spas2b Value Packed Proposal Plan. When you recruit, you are selling an “opportunity”. We’ll uncover, customize and sell your business’ opportunities with focused staff development plans, ranging from Staff Recruitment Kits, to Compensation Packages, to Growth & Goals Plans, to full spectrum Staff Contracts - and everything in between.

Customer Service & Handling

Customer Service is a “systems approach”. We’ll begin with the full development of essential programs with the focus being on building exemplary customer service standards and behaviours inside your place of business. We can provide ongoing training, tools and motivational workshops that will inspire your staff to consistently deliver the ultimate in guest experience.

Spa Policies and Procedures Manual

We will guide you in the turnkey set up of your business systems to ensure clarity, consistency, compliance and ease of operation. We will develop these systems into your Policies and Procedures Manual, providing both you and your staff with a sense of security; fair play and clear expectations. The Manual may be used as an ongoing training tool and will undoubtedly be your biggest time saver of all.

Opening Check List, Site Set- up, Soft Opening, and Grand Opening.

Let us help you synchronize the entire pre-opening production to ensure your absolute readiness on Day 1. We’ll make certain your vision comes to fruition on time and in style.