Like Us On
Facebook
Take us Anywhere, Find us Everywhere

Course #2 - Online Spa Management & Operations

$995.00 CAD - Shipping is FREE        Register NOW

home_image2.jpg

 

Do you need a "Spa Refresher" course?

This Distance Learning Course #2 always helps solve tough business challenges, that get you back in the game sooner.

 

"Thanks for all your support Leslie.  I found every detail relevant and informative.  

I was very impressed with how even finance was made so easy.  I feel empowered!"  M. Dane  

  

 

On the Go-Go?

Download us onto your iOS, Android, or any MP3 device!

 

Are you ready to run a leaner, more profitable spa business?

If you are feeling unprepared and overwhelmed by the many business challenges that running a spa can present, this course is your solution and will push you miles ahead of your competition.

A one-of-a-kind learning experience for Spa Business Professionals

This self-taught Spa Management Course can be completed within 40 hours, or less - With no logging on required except for your final exam, this user-friendly course is completed entirely on your schedule and at your own pace.  Each Module has a Participant Manual; a corresponding Audio Book DVD; and a Self-Assessment Questionnaire that you will use together, as you move through your learning experience. You will also receive the Spas2b 4-piece Toolkit, as shown below.  The Toolkit does not have to be completed by you prior to your certification.

Boost your executive status - Upon successful completion of this course, you will be awarded the Spas2b/CIBTAC Certificate in Spa Management & Operations, now recognized in over 60 countries worldwide.  

Included in Course #2

This course covers: This course is a 9-disc set, including:
  1. Spa Finances
  2. Spa Marketing
  3. Staffing & Management
  4. Customer Service
  5. Operations
  • Spa Management learning package introduction and overview, including your self-assessment access codes.
  • 5 Audio Book DVDs covering approximately 12.5 hours of lectures given by Leslie Lyon covering all 5 Spa Modules.
  • 5 Participant Manuals
  • 1 Bonus Materials Handbook
  • 1 Self-Assessment Manual
  • 4 Piece Toolkit (non-graded):
    • 1 Financial Planning CD
    • 1 Staff Contracts & Compensation CD
    • 1 Hour Staff Compensation Video DVD
    • 1 Hour Staff Contracts Video DVD

Course #2 - Spa Business Management Outline

Module 1 - Spa Business Finances Manual

  • Full 5-Year Financial Model Development Plan, including spreadsheets with detailed pie and bar graphs that auto-populate for easy visualization
  • Monthly Sales Projections by Department; comparison tool for Monthly Sales to Cost of Goods Department
  • Staff Payroll Projection guidelines and easy monitoring techniques with editable spreadsheet
  • Service & Product Margin Analysis - Learn formulas to calculate profitability so you can chart, rank and handle each of your offerings according to their bottom line contribution and manage back-bar costs effectively
  • Understand your line items and how your Financial Statements will guide you towards your goals, including: Cash Requirements Budget Worksheet; Cash Flow; Profit & Loss; Balance Sheet
  • Yearly Trend Analysis; Ratio Analysis; Break Even Analysis
  • Equipment Cost Recovery: Indepth analysis of payback schedules for large capital items - what can you really afford?
  • Business Building Basics - The Top 10 Key Performance Indicators (Spa Metrics) you should be monitoring
  • Detailed development guidelines and best practices for your Staff Compensation packages; in-depth study of Options & Models, including both monetary and non-monetary rewards and incentives
  • Introduction to Yield (Revenue) Management, with trends and tactics to make you more money
  • Gift Certificate Management - Income or liability?  Strategies to keep your bottom line fit.

Module 2 - Spa Business Marketing Manual

  • Up to the minute Industry Trends Review; reports; statistics and latest findings
  • Develop and drive your 1 year on & offline Marketing Plan with the Spas2b Top 7 Multi-dimensional Marketing Vehicles
  • Target Market Research: Gathering; positioning & goal setting with Primary and Secondary data
  • Making Contact - 6 Top Client Attractors - Understanding Client Demographics & Generational Marketing
  • Media Kits and Multiple Media Advertising - Where to invest your money and how to get Free Publicity
  • On and Offline Promotions using Print & Broadcast Advertising & effective Branding Vehicles
  • Menu Development; Signature treatments; service discounts; and maintaining high aesthetic value
  • Spa Promotions: Revenue and Profitability Analysis - How they can either benefit or erode your bottom line
  • Discounting vs. Value added incentives - When, why & how they should work
  • Tips, tracks and facts on how to spark record retail with cross selling; add-on selling; and upselling
  • Setting the Stage - Successful Shop Merchandising and Display.

Module 3 - Spa Staffing & Management Manual

  • Value-Packed Staff Proposals & 6 steps to Gold Standard Recruitment Kits - Your keys to hiring Superstars
  • Become a Leader with Presence.  Master techniques that will motivate your staff; superior people practices that will enthuse your team to perform; and Leadership Skills that will instill quality and inspire fruitful outcomes
  • Internal Staff Programs geared to gaining and retaining your Superstars: Mentoring; Referral; Recognition; Allotments; 3-tier Training programs; individual and team bonus programs, and many more!
  • Front Desk Management - Learn how to measure productivity and grow your business from the front desk, concierge and call centres
  • Staff Contracts: Offer to Employ, Authorization to Release Information, Growth and Goals Plans, Compensation Contract, Non-Compete, Confidentiality and more!
  • How to effectively link your staff Job Descriptions to Interim Reviews and Annual Performance Appraisals
  • Staff Discipline, Accountability & Dismissal guidelines
  • Team Survival Techniques.

Module 4 - Spa Customer Service Manual

  • Identifying and exceeding the expectations of today's high IQ client
  • Gaining & Retaining clients with genuine relationship building
  • Learn the fine art of developing opportunities for consistently great service in both your open and closed door environments
  • Solving client problems with tangible and non-tangible solutions and benefits
  • Internal programs geared to growing and retaining great clients: Value-added; Self-Care; Frequent Buyer; Referral, and much more
  • Guest Handling - Inspection control - Behavioral Codes of Conduct
  • How to measure guest profitability so you can rank and handle according to the value they bring to the business
  • Programs & Promotions - Costs, Tracking & Monitoring
  • Customer Compensation - Setting things right.

Module 5 - Spa Business Operations Manual

  • Meeting the exciting challenges of your ever-expanding Job Description
  • Interpreting and producing weekly reporting data
  • Technology - It's your choice - Pros and Cons
  • Time Pressed Management - Tips on how to save 90 minutes a day, every day!
  • Nurturing and maximizing good supplier relationships
  • Your outline to developing an all-encompassing Spa Procedure Manual and Staff Handbook
  • Indepth Infection Control guidelines
  • Problem prevention and Emergency Preparedness
  • How to effectively and successfully handle change in the spa
  • Literature, documentation and process handling, with an eye on volume control
  • Running successful staff meetings, huddles and rallies
  • Sample documents and working templates that will uphold in-house consistency and professionalism.

 

Don't be afraid to go out on a limb...that is where the fruit is!

 

FAQ Sheet
Testing and Certification
Tools and Technical Requirements
How to get Help

Register Now >>

 
(Prices are subject to change without notice.)