View CartCourse #2 - Spa Management & Operations
$995.00 CAD - Shipping for this Course is FREE! Register NOW
(This course is not available as an Instant Download)
Do you need a "Spa Re-fresher" course?
This Distance Learning Course #2 (formerly our 4-day classroom course) always helps solve tough business challenges, that get you back in the game sooner.
"Thanks for all your support Leslie. I found every detail relevant and informative.
I was very impressed with how even finance was made so easy. I feel empowered!" M. Dane
On the Go-Go?
Are you ready to run a leaner, more profitable spa business?
Just like our Course #1, this program is chalked full of critical operational data, including hard to find industry-specific information; best business basics; proven practices; business prototypes, templates and tools, that will push you miles ahead of your competition. If you are feeling unprepared and overwhelmed by the many business challenges that running a spa can present, this course is your solution.
Are you ready to become a pro-active; focused spa business professional with a sustainable business future? If you answered YES!... this program will not disappoint!
A one-of-a-kind learning experience for Spa Business Executives
This self-taught Spa Management Course allows you full learning flexibility - With no logging on required, except for your final exam, you are able to complete this course entirely on your schedule and at your own pace. It is an easy to understand, user friendly program containing a combination of Manuals and Discs, which can be comfortably completed within a 1 month period, or less, depending on the amount of time you have to dedicate to the program (we have students who have completed the course in 1 week). Each Module has a Participant Manual; a corresponding Audio CD; and a Self-Assessment Questionnaire that you will use together, as you move through each of the 5 Modules.
Also includes additional Spa Business tools to last the life of your career - To supplement this material, you will also receive the Spas2b 4-piece Toolkit, which includes:
- Financial Planning CD, made up of 68 Excel Spreadsheets to develop your full 5-year Financial Model, including ReadMe Tutorial;
- Staff Compensation & Contracts CD, which includes our Staff Compensation Report that will guide you through the development of your Staff Compensation packages; and our editable Staff Contracts Templates, outlining 11 of the most popular Spa business contracts in the industry;
- Staff Compensation Video DVD - a 1 hour live presentation with Leslie Lyon, outlining the development of your Staff Compensation packages;
- Staff Contracts Video DVD - a 1 hour live presentation with Leslie Lyon, outlining 11 of the most popular Spa business contracts in the industry.
This Toolkit does not have to be completed by you prior to your Certification. These tools have been provided to you in support of your Spa Management Program, and will be an invaluable resource for you, once you are ready to put them to use in your career.
Boost your executive status - Upon successful completion of this course, you will be awarded the Spas2b Certificate in Spa Management & Operations, now recognized in 56 countries worldwide.
Included in Spa Business Management Course #2
| This course covers: | This course is a 9-disc set, including: |
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Spa Business Management Course #2 Outline
Module 1 - Spa Business Finances Manual
- Full 5-Year Financial Model Development Plan, including spreadsheets with detailed pie and bar graphs that auto-populate for easy visualization
- Monthly Sales Projections by Department; comparison tool for Monthly Sales to Cost of Goods Department
- Staff Payroll Projection guidelines and easy monitoring techniques with editable spreadsheet
- Service & Product Margin Analysis - Learn formulas to calculate profitability so you can chart, rank and handle each of your offerings according to their bottom line contribution and manage back-bar costs effectively
- Understand your line items and how your Financial Statements will guide you towards your goals, including: Cash Requirements Budget Worksheet; Cash Flow; Profit & Loss; Balance Sheet
- Yearly Trend Analysis; Ratio Analysis; Break Even Analysis
- Equipment Cost Recovery: Indepth analysis of payback schedules for large capital items - what can you really afford?
- Business Building Basics - The Top 10 Key Performance Indicators (Spa Metrics) you should be monitoring
- Detailed development guidelines and best practices for your Staff Compensation packages; in-depth study of Options & Models, including both monetary and non-monetary rewards and incentives
- Introduction to Yield (Revenue) Management, with trends and tactics to make you more money
- Gift Certificate Management - Income or liability? Strategies to keep your bottom line fit.
Module 2 - Spa Business Marketing Manual
- Up to the minute Industry Trends Review; reports; statistics and latest findings
- Develop and drive your 1 year on & offline Marketing Plan with the Spas2b Top 7 Multi-dimensional Marketing Vehicles
- Target Market Research: Gathering; positioning & goal setting with Primary and Secondary data
- Making Contact - 6 Top Client Attractors - Understanding Client Demographics & Generational Marketing
- Media Kits and Multiple Media Advertising - Where to invest your money and how to get Free Publicity
- On and Offline Promotions using Print & Broadcast Advertising & effective Branding Vehicles
- Menu Development; Signature treatments; service discounts; and maintaining high aesthetic value
- Spa Promotions: Revenue and Profitability Analysis - How they can either benefit or erode your bottom line
- Discounting vs. Value added incentives - When, why & how they should work
- Tips, tracks and facts on how to spark record retail with cross selling; add-on selling; and upselling
- Setting the Stage - Successful Shop Merchandising and Display.
Module 3 - Spa Staffing & Management Manual
- Value-Packed Staff Proposals & 6 steps to Gold Standard Recruitment Kits - Your keys to hiring Superstars
- Become a Leader with Presence. Master techniques that will motivate your staff; superior people practices that will enthuse your team to perform; and Leadership Skills that will instill quality and inspire fruitful outcomes
- Internal Staff Programs geared to gaining and retaining your Superstars: Mentoring; Referral; Recognition; Allotments; 3-tier Training programs; individual and team bonus programs, and many more!
- Front Desk Management - Learn how to measure productivity and grow your business from the front desk, concierge and call centres
- Staff Contracts: Offer to Employ, Authorization to Release Information, Growth and Goals Plans, Compensation Contract, Non-Compete, Confidentiality and more!
- How to effectively link your staff Job Descriptions to Interim Reviews and Annual Performance Appraisals
- Staff Discipline, Accountability & Dismissal guidelines
- Team Survival Techniques.
Module 4 - Spa Customer Service Manual
- Identifying and exceeding the expectations of today's high IQ client
- Gaining & Retaining clients with genuine relationship building
- Learn the fine art of developing opportunities for consistently great service in both your open and closed door environments
- Solving client problems with tangible and non-tangible solutions and benefits
- Internal programs geared to growing and retaining great clients: Value-added; Self-Care; Frequent Buyer; Referral, and much more
- Guest Handling - Inspection control - Behavioral Codes of Conduct
- How to measure guest profitability so you can rank and handle according to the value they bring to the business
- Programs & Promotions - Costs, Tracking & Monitoring
- Customer Compensation - Setting things right.
Module 5 - Spa Business Operations Manual
- Meeting the exciting challenges of your ever-expanding Job Description
- Interpreting and producing weekly reporting data
- Technology - It's your choice - Pros and Cons
- Time Pressed Management - Tips on how to save 90 minutes a day, every day!
- Nurturing and maximizing good supplier relationships
- Your outline to developing an all-encompassing Spa Procedure Manual and Staff Handbook
- Indepth Infection Control guidelines
- Problem prevention and Emergency Preparedness
- How to effectively and successfully handle change in the spa
- Literature, documentation and process handling, with an eye on volume control
- Running successful staff meetings, huddles and rallies
- Sample documents and working templates that will uphold in-house consistency and professionalism.
Don't be afraid to go out on a limb...that is where the fruit is!
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