Successful Spa Management & Operations

Next Course:

April 13-16, 2010

RMT's earn 16 category A CEUs

Earlybird Special - Register by March 12, 2010 and save $100!

Do you need to find better, more profitable ways to run your Spa?
Look no further...

This course offers existing Leaders and Managers solutions to the complex challenges that operating a Spa can present.

Come and learn with other professionals, just like you. Students travel from around the world to attend these one of a kind Spa Management Seminars.

Day 1 Module - Spa Finances

Business Building Basics - The Top 10 Key Performance Indicators (Spa Metrics) you should be monitoring
How to accurately project and compare Monthly Sales to COGS by Department
Staff Payroll Projections
Service & Product Margin Analysis - Learn formulas to calculate profitability so you can chart, rank and handle each according to their contribution!
Financial Statements 101, including: Spa Budgeting; Cash Flow Projections; Profit & Loss; and Balance Sheet
Yearly Trend, Ratio & Break Even Analysis
Equipment Cost Recovery - What can you really afford?
Introduction to Yield (Revenue) Management, with trends and tactics to make you more money
Gift Certificate Management - Income or liability?
In-depth study of Staff Compensation, Options & Models for the Smart Spa Manager.

Day 2 Module - Spa Marketing

Up to the minute Industry Trends Review; Reports; Statistics and latest findings
Develop and drive your 1 year Marketing Plan with the Spas2b Top 7 Marketing Vehicles!
Target Market Research: Gathering; Positioning & Goal Setting
Making Contact - 6 Top Client Attractors
Media Kits & Multiple Media Advertising
Getting Free Publicity
Spa Promotions Profitability Analysis - How they can benefit/affect your Bottom Line
Discounting vs. Value added incentives - When, why & how they should work
Tips, tracks and facts on how to spark Record Retail!
Setting the Stage - Successful Shop Merchandising and Display.

Day 3 Module - Staffing & Management

Value-Packed Proposals & Recruitment Kits - Your keys to hiring Superstars
Become a Leader with Presence - Techniques to help you develop inspiring Leadership Skills
Internal Staff Programs geared to gaining and retaining your Superstars: Mentoring; Referral; Recognition; Training; Bonus Programs and many more
Front Desk Management - Learn how to measure productivity and grow your business from the front desk, concierge and call centres
Staff Contracts: Offers, Policies, Codes of Conduct, Growth and Goals Plans, Job Descriptions, Evaluations, Compensation, Non-Compete, Confidentiality and more!
Staff Discipline, Accountability & Dismissal guidelines
Team Survival Techniques.

Day 4 Module - Customer Service & Operations

Customer Service

Identifying and exceeding the expectations of today's high IQ client
Gaining & Retaining clients with genuine relationship building and Superior People Practices
The art of creating and practicing Service Opportunities
Solving client problems with solutions and benefits
Internal programs geared to growing and retaining great clients: Value-added; Self-Care; Frequent Buyer; Referral, and much more
Guest Handling - Behavioural Codes of Conduct
How to measure client profitability and what this can do for you
Programs & Promotions - Costs, Tracking & Monitoring
Customer Compensation - Setting things right.

Operations

Meeting the exciting challenges of your ever-expanding Job Description
Interpreting and producing weekly reporting data
Technology - It's your choice - Pros and Cons
Time Pressed Management - Tips on how to save 90 minutes a day, every day!
Nurturing and maximizing good supplier relationships
Your outline to developing an all-encompassing Spa Procedure Manual: Staffing Policies; Workplace Programming; Service Procedures & Protocols; Products Handling; Infection Control; Emergency Preparedness and more
Staff Handbooks: Content Outline
Handling change in the spa
Literature, documentation and process handling, with an eye on volume control
Running successful staff meetings, huddles and rallies.

Your kit includes:

Don't be afraid to go out on a limb...that is where the fruit is!

OR, you may be interested in:

(Prices are subject to change without notice. Cancellation fees in effect.)