Successful Spa Management & Operations

Do you need to find better, more profitable ways to run your Spa?
Look no further...

This course offers existing Leaders and Managers solutions to the complex challenges that operating a Spa can present.

Come and learn with other professionals, just like you. Students travel from around the world to attend these one of a kind Spa Management Seminars.

Day 1 Module - Spa Finances

• Business Building Basics - The Top 10 Key Performance Indicators (Spa Metrics) you should be monitoring
• How to accurately project and compare Monthly Sales to COGS by Department
• Staff Payroll Projections
• Service & Product Margin Analysis - Learn formulas to calculate profitability so you can chart, rank and handle each according to their contribution!
• Financial Statements 101, including: Spa Budgeting; Cash Flow Projections; Profit & Loss; and Balance Sheet
• Yearly Trend, Ratio & Break Even Analysis
• Equipment Cost Recovery - What can you really afford?
• Introduction to Yield (Revenue) Management, with trends and tactics to make you more money
• Gift Certificate Management - Income or liability?
• In-depth study of Staff Compensation, Options & Models for the Smart Spa Manager.

Day 2 Module - Spa Marketing

• Up to the minute Industry Trends Review; Reports; Statistics and latest findings
• Develop and drive your 1 year Marketing Plan with the Spas2b Top 7 Marketing Vehicles!
• Target Market Research: Gathering; Positioning & Goal Setting
• Making Contact - 6 Top Client Attractors
• Media Kits & Multiple Media Advertising
• Getting Free Publicity
• Spa Promotions Profitability Analysis - How they can benefit/affect your Bottom Line
• Discounting vs. Value added incentives - When, why & how they should work
• Tips, tracks and facts on how to spark Record Retail!
• Setting the Stage - Successful Shop Merchandising and Display.

Day 3 Module - Staffing & Management

• Value-Packed Proposals & Recruitment Kits - Your keys to hiring Superstars
• Become a Leader with Presence - Techniques to help you develop inspiring Leadership Skills
• Internal Staff Programs geared to gaining and retaining your Superstars: Mentoring; Referral; Recognition; Training; Bonus Programs and many more
• Front Desk Management - Learn how to measure productivity and grow your business from the front desk, concierge and call centres
• Staff Contracts: Offers, Policies, Codes of Conduct, Growth and Goals Plans, Job Descriptions, Evaluations, Compensation, Non-Compete, Confidentiality and more!
• Staff Discipline, Accountability & Dismissal guidelines
• Team Survival Techniques.

Day 4 Module - Customer Service & Operations

Customer Service

• Identifying and exceeding the expectations of today's high IQ client
• Gaining & Retaining clients with genuine relationship building and Superior People Practices
• The art of creating and practicing Service Opportunities
• Solving client problems with solutions and benefits
• Internal programs geared to growing and retaining great clients: Value-added; Self-Care; Frequent Buyer; Referral, and much more
• Guest Handling - Behavioural Codes of Conduct
• How to measure client profitability and what this can do for you
• Programs & Promotions - Costs, Tracking & Monitoring
• Customer Compensation - Setting things right.

Operations

• Meeting the exciting challenges of your ever-expanding Job Description
• Interpreting and producing weekly reporting data
• Technology - It's your choice - Pros and Cons
• Time Pressed Management - Tips on how to save 90 minutes a day, every day!
• Nurturing and maximizing good supplier relationships
• Your outline to developing an all-encompassing Spa Procedure Manual: Staffing Policies; Workplace Programming; Service Procedures & Protocols; Products Handling; Infection Control; Emergency Preparedness and more
• Staff Handbooks: Content Outline
• Handling change in the spa
• Literature, documentation and process handling, with an eye on volume control
• Running successful staff meetings, huddles and rallies.

Spas2b Management Toolkit Offers the Best Value