Distance Learning

If you are in need of full Spa Start Up information, as well as how to the run the business once it has opened, then this is the course for you. This course offers future Owners and Directors all of the information needed to construct a business plan, and start up and operate your Spa successfully. The content of this course is identical to our 5-day classroom course outline.

"This Distance Learning Course is rich and elegant, in every sense of the word - material, content, presentation and delivery. It is quality at the highest standard, a truly rewarding experience."

A.Rufus

Included in this Course

This course covers:	This course is a 10-disc set, including:
Spa Start Up & Business Plan Development Spa Finances Spa Marketing Staffing & Management Customer Service Operations	Spa Management distance learning package introduction and overview, including your self-assessment access codes. 6 DVDs covering approximately 16 hours of lectures given by Leslie Lyon covering all 6 Spa Modules in audio format 6 Participant Manuals 1 Self-Assessment Manual 1 Financial Planning CD 1 Staff Contracts & Compensation CD 1 Staff Compensation DVD 1 Staff Contracts DVD

Upon successful completion of this course, Spas2b will mail you an official Spas2b Certificate of Achievement.

Testing and Certification
Tools and Technical Requirements
How to get Help

Course Outline

Module 1 - Spa Start Up & Business Plan Development

• New business is serious business - From A - Z - Industry Introduction; Overview and Trends
• Charting your Start up and Build Out Costs
• Your Complete Purchasing Plan Checklist - Equipment; Products; Technology; Linens & Studio Supplies to best suit your Spa's image and positioning
• From formulas for ordering linens and lockers, to laundry and housekeeping management
• Revenue and Expense Projections
• Developing your all-important Marketing Strategy
• Services, Packages & Series - Menu considerations, Design, Pricing and Development
• Floor plan development; space allotment and room requirement charts; design; flow and décor
• Introduction to Staff Compensation Options
• Business legalities - Licenses, permits, insurance and ownership
• Project time lines, site set up and opening checklists.

Module 2 - Spa Finances

• Business Building Basics - The Top 10 Key Performance Indicators (Spa Metrics) you should be monitoring
• How to accurately project and compare Monthly Sales to COGS by Department
• Staff Payroll Projections
• Service & Product Margin Analysis - Learn formulas to calculate profitability so you can chart, rank and handle each according to their contribution!
• Financial Statements 101, including: Spa Budgeting; Cash Flow Projections; Profit & Loss; and Balance Sheet
• Yearly Trend, Ratio & Break Even Analysis
• Equipment Cost Recovery - What can you really afford?
• Introduction to Yield (Revenue) Management, with trends and tactics to make you more money
• Gift Certificate Management - Income or liability?
• In-depth study of Staff Compensation, Options & Models for the Smart Spa Manager.

Module 3 - Spa Marketing

• Up to the minute Industry Trends Review; Reports; Statistics and latest findings
• Develop and drive your 1 year Marketing Plan with the Spas2b Top 7 Marketing Vehicles!
• Target Market Research: Gathering; Positioning & Goal Setting
• Making Contact - 6 Top Client Attractors
• Media Kits & Multiple Media Advertising
• Getting Free Publicity
• Spa Promotions Profitability Analysis - How they can benefit/affect your Bottom Line
• Discounting vs. Value added incentives - When, why & how they should work
• Tips, tracks and facts on how to spark Record Retail!
• Setting the Stage - Successful Shop Merchandising and Display.

Module 4 - Staffing & Management

• Value-Packed Proposals & Recruitment Kits - Your keys to hiring Superstars
• Become a Leader with Presence - Techniques to help you develop inspiring Leadership Skills
• Internal Staff Programs geared to gaining and retaining your Superstars: Mentoring; Referral; Recognition; Training; Bonus Programs and many more
• Front Desk Management - Learn how to measure productivity and grow your business from the front desk, concierge and call centres
• Staff Contracts: Offers, Policies, Codes of Conduct, Growth and Goals Plans, Job Descriptions, Evaluations, Compensation, Non-Compete, Confidentiality and more!
• Staff Discipline, Accountability & Dismissal guidelines
• Team Survival Techniques.

Module 5 - Customer Service

• Identifying and exceeding the expectations of today's high IQ client
• Gaining & Retaining clients with genuine relationship building and Superior People Practices
• The art of creating and practicing Service Opportunities
• Solving client problems with solutions and benefits
• Internal programs geared to growing and retaining great clients: Value-added; Self-Care; Frequent Buyer; Referral, and much more
• Guest Handling - Behavioural Codes of Conduct
• How to measure client profitability and what this can do for you
• Programs & Promotions - Costs, Tracking & Monitoring
• Customer Compensation - Setting things right.

Module 6 - Operations

• Meeting the exciting challenges of your ever-expanding Job Description
• Interpreting and producing weekly reporting data
• Technology - It's your choice - Pros and Cons
• Time Pressed Management - Tips on how to save 90 minutes a day, every day!
• Nurturing and maximizing good supplier relationships
• Your outline to developing an all-encompassing Spa Procedure Manual: Staffing Policies; Workplace Programming; Service Procedures & Protocols; Products Handling; Infection Control; Emergency Preparedness and more
• Staff Handbooks: Content Outline
• Handling change in the spa
• Literature, documentation and process handling, with an eye on volume control
• Running successful staff meetings, huddles and rallies.