Successful Spa Start Up, Management & Operations

Need some help opening & operating your Spa?
We've left NOTHING out!

These 5 days could be the best investment in education you'll make all year!

This course offers future Owners and Directors all of the information needed to construct a business plan, and start up and operate your Spa successfully.

Students travel from around the world to attend these one of a kind Spa Management Seminars.

Day 1 Module - Spa Start Up & Business Plan Development

• New business is serious business - From A - Z - Industry Introduction; Overview and Trends
• Charting your Start up and Build Out Costs
• Your Complete Purchasing Plan Checklist - Equipment; Products; Technology; Linens & Studio Supplies to best suit your Spa's image and positioning
• From formulas for ordering linens and lockers, to laundry and housekeeping management
• Revenue and Expense Projections
• Developing your all-important Marketing Strategy
• Services, Packages & Series - Menu considerations, Design, Pricing and Development
• Floor plan development; space allotment and room requirement charts; design; flow and décor
• Introduction to Staff Compensation Options
• Business legalities - Licenses, permits, insurance and ownership
• Project time lines, site set up and opening checklists.

Day 2 Module - Spa Finances

• Business Building Basics - The Top 10 Key Performance Indicators (Spa Metrics) you should be monitoring
• How to accurately project and compare Monthly Sales to COGS by Department
• Staff Payroll Projections
• Service & Product Margin Analysis - Learn formulas to calculate profitability so you can chart, rank and handle each according to their contribution!
• Financial Statements 101, including: Spa Budgeting; Cash Flow Projections; Profit & Loss; and Balance Sheet
• Yearly Trend, Ratio & Break Even Analysis
• Equipment Cost Recovery - What can you really afford?
• Introduction to Yield (Revenue) Management, with trends and tactics to make you more money
• Gift Certificate Management - Income or liability?
• In-depth study of Staff Compensation, Options & Models for the Smart Spa Manager.

Day 3 Module - Spa Marketing

• Up to the minute Industry Trends Review; Reports; Statistics and latest findings
• Develop and drive your 1 year Marketing Plan with the Spas2b Top 7 Marketing Vehicles!
• Target Market Research: Gathering; Positioning & Goal Setting
• Making Contact - 6 Top Client Attractors
• Media Kits & Multiple Media Advertising
• Getting Free Publicity
• Spa Promotions Profitability Analysis - How they can benefit/affect your Bottom Line
• Discounting vs. Value added incentives - When, why & how they should work
• Tips, tracks and facts on how to spark Record Retail!
• Setting the Stage - Successful Shop Merchandising and Display.

Day 4 Module - Staffing & Management

• Value-Packed Proposals & Recruitment Kits - Your keys to hiring Superstars
• Become a Leader with Presence - Techniques to help you develop inspiring Leadership Skills
• Internal Staff Programs geared to gaining and retaining your Superstars: Mentoring; Referral; Recognition; Training; Bonus Programs and many more
• Front Desk Management - Learn how to measure productivity and grow your business from the front desk, concierge and call centres
• Staff Contracts: Offers, Policies, Codes of Conduct, Growth and Goals Plans, Job Descriptions, Evaluations, Compensation, Non-Compete, Confidentiality and more!
• Staff Discipline, Accountability & Dismissal guidelines
• Team Survival Techniques.

Day 5 Module - Customer Service & Operations

Customer Service

• Identifying and exceeding the expectations of today's high IQ client
• Gaining & Retaining clients with genuine relationship building and Superior People Practices
• The art of creating and practicing Service Opportunities
• Solving client problems with solutions and benefits
• Internal programs geared to growing and retaining great clients: Value-added; Self-Care; Frequent Buyer; Referral, and much more
• Guest Handling - Behavioural Codes of Conduct
• How to measure client profitability and what this can do for you
• Programs & Promotions - Costs, Tracking & Monitoring
• Customer Compensation - Setting things right.

Operations

• Meeting the exciting challenges of your ever-expanding Job Description
• Interpreting and producing weekly reporting data
• Technology - It's your choice - Pros and Cons
• Time Pressed Management - Tips on how to save 90 minutes a day, every day!
• Nurturing and maximizing good supplier relationships
• Your outline to developing an all-encompassing Spa Procedure Manual: Staffing Policies; Workplace Programming; Service Procedures & Protocols; Products Handling; Infection Control; Emergency Preparedness and more
• Staff Handbooks: Content Outline
• Handling change in the spa
• Literature, documentation and process handling, with an eye on volume control
• Running successful staff meetings, huddles and rallies.

Spas2b Management Toolkit Offers the Best Value