For Spa Start Ups

The success of your business will be dependent on a number of important factors. One of the most significant will be the level of experience and expertise that has been provided during the developmental stages of the process.

Leslie Lyon, President of Spas2b Inc. has been a Spa Consultant for 25 years, with her first spa opening in 1985. As Head Spa Consultant, she led a team of professionals in the conversion of a 4,000 sq. ft. ice skating rink, into a Resort Spa & Hair Salon. Working alongside Linda Reeves from House and Home Magazine, a beautiful 22-room spa facility was created. Since then Leslie has continued her spa consulting career to encompass numerous other spa projects, from Bed and Breakfasts to Surgi Centers.

Leslie brings years of expertise to your project, promising creativity,
profitability and sustainability.

1. Spa Business Discussion. Our first step is to uncover your ideas, the facility concept, your preferences, desired outcomes and timelines. If required we will visit the proposed site to gauge your project's viability as it relates to floor space and layout options; your available labour pool and subsequent fit into the surrounding community. At this time we will define what the proposed work assignment will look like;

2. Spa Business Plan. Once your project's feasibility has been determined and you are ready to move forward, we will begin constructing an all-inclusive Business Plan guide. This is where each and every component of your business is defined. You may use this Plan for presentation purposes for potential financing; partners; investors or lease agreements, or simply as your guide for implementation. It may include: Your Business Statement and Opportunities; Floor Plan Draft; Facility Purchasing Plans; Full-scale Financial Plan; Marketing Position and Strategies; Staffing Up & Program Development; Guest Service Standards; and Whole Business Operations.

3. Spa Business Development. This is where your Spa Business plans come to fruition. This portion of the assignment may engage many, and demands a great deal of time, effort, commitment and co-operation from each participant. Having acted as Chief Project Spa Consultant on numerous business ventures, you can be confident that Leslie will set in motion each phase of your plan, just as it should be, ending in a fully operational facility that will boast creativity; efficiency; profitability and sustainability.

Alternatively, you may wish to bring us in once your Spa Business Plans have been completed and your financing is secured - it's never too late to seek the advice of a professional. Whatever stage you are at in your project, you may require the following:

• The Business Plan
• Defining your philosophy, vision and mission
• Developing your business name and logo design
• Uncovering your business position; opportunities; and specialties
• Site Design and Floor Plans
• Financial Planning and Full Scale Business Model Development
• In-house and Out Your Door Promotional events for the first 6-12 months, and beyond
• Multi-Media Marketing Plan and execution strategies
• Spa Purchasing Plan, including studio supplies; soft goods; equipment and technology
• Branded Product Selection for face & body, hands & feet; boutique & gift
• Private Label Development, from your product lines to your linens and refreshments
• Menu Design and Brochure Development including a la carte services; Service Series, Signature Treatments & Packages
• Full Scale Staff Development Programming; agreements and documentation
• Start Up and ongoing Staff Training and education
• Spa Management Education; Leadership Training; ongoing counsel and support
• Full development of your Spa Procedure Manual and Staff Handbook
• Site Set up, Soft Opening, Grand Opening