Leslie's Free On-Demand Webinars
Course #1: Spa Start Up, Management & Operations
This outstanding compilation of critical opening & operational data outlines full-scale Spa Start Up and Management details, beginning in the formative stages of your spa’s development, and takes you right through to your grand opening and into the life of your career.
Course #2: Spa Management & Operations
Just like our Course #1, this program is chalked full of critical operational data, including hard to find industry-specific information; best business basics; proven practices; business prototypes, templates and tools, that will push you miles ahead of your competition.
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A Tip From Leslie
Tip: Go green with low VOC emissions (volatile organic compounds); low HAPs (hazardous air pollutants); and no UF (urea formaldehyde)
- Customer Services (22)
- Education (8)
- Featured Spas (19)
- Financial (21)
- Management & Leadership (27)
- Marketing & Promotion (34)
- Marketing – Online (10)
- Operational (33)
- Re-Blogs (6)
- Retail & Product Development (13)
- Spa Directors (66)
- Spa Start Up, Planning & Development (39)
- Staffing and Development (35)
- Treatments & Menu Planning (11)
- Trending – Local and Global (31)
- Uncategorized (4)
- Wellness (14)
- What's New (11)
Free Business Plan eBook
Enjoy our series of free webinars in cooperation with:
Retailing for Dollars
by Leslie Lyon and DeeAnn Lensen, Advanced Spa Technologies Inc. (www.advancedspatech.com)
Length: 66 minutes
Retail is very important as a revenue stream in your spa because you can sell a lot of it in a short period of time!
What's better: 50 minutes and a $100 service sale; or 60 minutes and a $200 service and retail sale?
Whether you are a Spa Employer, or Employee, you can bank on this Retailing Webinar to improve your pay check! Just as services are only one component of your business; so are your client's in-spa skin care treatments only one of theirs. You need to supplement service revenue with retail sales; and your clients need to supplement their one-hour spa treatments with 24/7 skin care items.
Join us and learn how to do what you were meant to do!
Merchandise to create drama
Mix it up to tell your story
Methods to guide the process
Motivate for results and rewards
Margins for highest profits.
Constructing Your Business Plan
Length: 51 minutes
Your Business Plan should focus on potential and opportunity, while generating interest and excitement in those you are targeting. Join us for this informative webinar so we can help you do just that! If you require outside financing; a lease agreement; if you are considering a partnership; or even looking for investors, we will show you how to accomplish your goals and better understand how to:
- Align your strategies with the six basic Plan elements;
- Focus on who your audience is and what they'll want to know;
- Research and compile accurate data that will result in the creation of a sensible, viable Project;
- Turn the Plan into a Professional finished format, ready for presentation purposes.
Staff Compensation - Make it an opportunity!
Length: 1 hour 23 minutes
A great compensation package has a combination of fixed and variable pay options, as well as cash and non-cash rewards. In order to hold on to your superstars, you will have to sell your spa as an opportunity. You must make it ultimately clear to existing and potential candidates that working with you is their best choice possible. One of the ways you convey your opportunities of employment, or "Value Packed Proposal", is through your compensation package. In this webinar, we will walk you through the entire process of creating customized offerings that boast an outstanding group of tangibles and intangibles, and put YOU in the driver's seat.
Business Performance Analysis
Length: 47 minutes
In this webinar, Leslie Lyon of Spas2b will uncover the most potent Key Performance Indicators (KPI’s) used in measuring a spa’s actual and potential levels of success. These metrics are easily inserted into your business growth and goals plans, and when used constructively, can motivate staff to accelerated levels of performance, and provide you with better control over your business outcomes. It’s possible to see increases overnight, simply by focusing on even one of these indicators. We’ll provide formulas for each metric, and show you how they will boost revenue; help you set tangible goals with your staff; increase booking efficiency; reduce wasted marketing dollars; and control expenses.
Is What's Wanted Really What Works?
Length: 63 minutes
The differences between our staff's "wants" and the business' "needs" can really cripple a spa's chances at success. Our staff don't always "think like a Manager", until we show them how. If you're giving in to unreasonable expectations, or just need to know what acceptable industry standards look like, this presentation will clarify what your next steps need to be. Applying even a couple of these best business practices will provide far reaching benefits, and help you turn business pitfalls into business win falls.