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Optimize Your Brochure

 

Our brochure is perhaps the most important travelling sales tool we have for our business.

Your brochure should support your company’s services as well as retail sales efforts. Here are a number of considerations that could prove to turn your brochure into a sales magnet instead of a recycled remnant:

  1. Specialize in and market your most profitable services and products. Provide prime space to those prime services and products
  2. KISS principle – keep it easy to understand & easy to buy from. Understand and keep control of both your depth (the number or varieties available of each service), and breadth (which types of services you will offer)
  3. Show and tell each customer “This is what you can expect from us”. Sell/suggest retail on your brochure “We promote and support self care through home care”. This helps the client understand that homecare recommendations are a part of your business and their success (it also breaks the ice for your staff)
  4. Bundle hard to sell services and products, always
  5. Insert “Complementary/recommended services and products” beside each service on the brochure, just like a fine restaurant recommends a wine to accompany and entree
  6. Sell only those services with obvious and high levels of Aesthetic value & results
  7. Clearly demonstrate on your brochure what your value incentives are for each treatment. Never be afraid to “blow your horn”
  8. Make everything a “Series of Events” by offering incentives attached to multiple service purchases
  9. Show interest in your client’s: education; time; special audiences, (mini, bridal, pre & post natal, men, kids) family, community, environment, indigenous ingredients; customization
  10. Have regular price increases on your brochure – make it a way of business. If it ends up cutting down on sales a bit, it will make up the difference in improved profitability, which is just working smarter instead of harder.

About Leslie

Spas2b Inc. is a full service Spa Development company, specializing in Online Spa Management Distance Learning Courses, Spa Business Manual Instant Downloads & Resources, and Spa Consulting Services.
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