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Lowering Treatment Prices

 

A question submitted to Spas2b:

Some articles I’ve read talk about discount spas that reduce pricing on the treatments to be able to serve more people. No frills and such so that people can afford spa services and not be left out because they don’t have the income most spa goers have. With our prices already quite reasonable, how do we reduce them any more and still stay in business?

 

Our Response:

Reducing the price may not be feasible for all spas – sometimes spa owners look at doing this as a promotional effort for the short term, to broaden their client base, increase awareness, etc. and the spa simply takes the hit and expenses are billed to marketing categories.

If you do reduce treatment costs, you also have to reduce staff pay out – so this has to be carefully thought out. You will also have to re-look at your protocols and remove any costly extras to help cushion the blow, plus you will need new advertising materials; spa software will have to be modified and so on. So this is a big step and you want to know it will pay off. My vote is to always offer value incentives in lieu of discounts or lower prices.

But what about creating some totally new “mini” treatments at lower prices, shorter time slots, bringing a new twist to the menu and still allowing your client, and less affluent clients, to be a part of the action?

Response:

Mini treatments are a great idea. We have 6 minis and all of them are popular, and they do make pretty good money. Kids are actually giving them to their friends and parents as gifts. Men sometimes try the mini facial and the mini mani and pedis are mostly polish changes, but we give a quick massage and people love them. We try to only sell them tho, when there are small time slots open, they aren’t our first recommendation – we feel the client out first. Our mini massage is neck, shoulders and scalp.

 

About Leslie

Spas2b Inc. is a full service Spa Development company, specializing in Online Spa Management Distance Learning Courses, Spa Business Manual Instant Downloads & Resources, and Spa Consulting Services.
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