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Seasonal Services

A question submitted to Spas2b:

Is it a good idea to have services revolve with the seasons? Doesn’t that increase advertising costs and inventory too? Is this mostly something the bigger spas do?

 

Our Response:

It’s true that you will probably have some increased costs associated with these seasonal treatments

However, if you order products for a seasonal facial theme, or a seasonal body theme, the products can often be used in a group of treatments that you wish to have this same theme, for example manicure and pedicure too.

You will probably be able to mix the products you already have with the newly introduced seasonal onces, particularly if they are from the same line, which will therefore allow you to stretch the possibilities. Even if one oustanding product is used in the treatment, and you incorporate new procedures to that service, it is a new service, uncomplicated and quite easy to accomplish.

Alternatively, you may choose to introduce just one new exotic seasonal facial

Just be careful to order in balance with your marketing efforts so that you don’t under or over stock your inventory. Be sure to train staff thoroughly on the new treatment, create menu inserts that can also be used elsewhere, and enjoy a refresh to your menu that can often be very welcomed by both clients and staff.

Leslie Lyon

 

About Leslie

Spas2b Inc. is a full service Spa Development company, specializing in Online Spa Management Distance Learning Courses, Spa Business Manual Instant Downloads & Resources, and Spa Consulting Services.
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