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Marketing in the NEW Technological Eco-System

Top 5 Sites for Social Networking and Micro-Blogging

There is a whole technological Ecosystem developing before our eyes, that we can either ignore; adapt to slowly at our own pace (recommended!); or race to embrace.  These new methods of network marketing provide us with everything from enhanced lead generation, to high level CRM (Customer Relationship Management).

1.  Facebook

Use Facebook to (re) establish new; old; or lost business contacts. You can build your business by creating a page (you need 25 likes), in addition to your personal profile, to connect and advertise to (potential) customers who use Facebook. You may host public events; upload a video; import your blog; and much more. With over 500 million active users, Facebook has become a very important part of your social networking strategy.

2.  Twitter

Use Twitter to notify your clients of present day and next day appointment openings; promotions and new business initiatives.  This “follow-me” is now filtering more into the mainstream. Ranging from “pointless babble”; to “conversational”; to “news”; this site allows you to put in up to 140 characters which are displayed on your profile page and delivered to those who have subscribed to, or are following you.

3.  LinkedIn

Use LinkedIn for business referrals and leads.  Also a great way to introduce men to the world of spa.  This business-orientated site is used for professional networking. With over 100 million users, your developed “connections” are commonly people you know and/or trust in the business.

4. YouTube

Use this website for video advertising spa treatments. This broadcast site is a video-sharing website on which users can upload, share and view videos. Interestingly and probably not widely known, it was created by three former PayPal employees in 2005. The power of this broadcast site cannot be denied, and has proven its effectiveness in everything from viral entertainment, to the launching of some of our most famous artist’s careers.

5.  BizNik

Use BizNik to establish yourself as an expert in the spa industry through articles and events.  BizNik is for people building real businesses. It’s a good place to go to share conversation about your business and entrepreneurial endeavours.

See details on this topic and so much more in our  Spa Marketing Business Manual and within our Spa Business Management Education Courses & Training Tools.


About Leslie

Spas2b Inc. is a full service Spa Development company, specializing in Online Spa Management Distance Learning Courses, Spa Business Manual Instant Downloads & Resources, and Spa Consulting Services.
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