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Top 5 Website Analytics Tools

 

The Future of business has become Information Analysis

Being that a strong online presence is taking first position in today’s business marketing strategies, you must analyze your website aggressively to understand its contribution to current and future profit generation.

What exactly will keep your spa mojo running?  

Take a look at our Top 5 Web Analytics Resources.  Some offer better information that other for user behaviour and some are stronger when it comes to facts and figures.  With your research and once you have done your own needs analysis, it should become clear to you, which will suit your situation the best.  Enjoy!

1.  Google Analytics – Provides full website analysis 

http://www.google.com/analytics/  It is currently a free service, but it requires that you have an account with Google and that you meet specific online criteria.  Once your account has been set up, Google begins to gather data on your site(s), and reports it back to you via pages and pages of graphs, maps and stats.  Everything from the number of visitors to your site; to new visits vs. repeat visits ratios; average time on site; top traffic sources; top pages; keywords; and so much more, this program is a must.

2.  Google Trends – Compares key words and phrases

 http://www.google.com/trends  We all know the importance of key words and key word phrases.  Here you can input two or more key words or phrases to evaluate and compare their effectiveness against each other, with the results displayed on a graph.

3.  Compete – Identifies competitive strategies 

 http://www.compete.com/about/  Compete is an online competitive service that combines intelligent site and search analytics to help you improve your online marketing initiatives by identifying competitive strategies.  Knowing this information can take your SEM (search engine marketing) and SEO (search engine optimization) efforts to the next level. 

4.  WeWe Score – Rates your website’s customer focus

 http://www.futurenowinc.com/wewe.htm  When visitors find your website, they really only care about how well you can help them meet their needs.  Your focus has to be on the customer, which is conveyed through the words you use on your site.  This website counts certain words on your site that are the key indicators of whether your focus is on them, or on you.   

5. Trace My IP – Tracks IP addresses for traffic analysis, and more

http://www.tracemyip.org/  Although we use all of the above sites at Spas2b, I’ve just found this one, and frankly, it looks very intriguing.  Is the time coming that we will actually be able to zero in on the name of the person visiting our websites, and where exactly they are from?

About Leslie

Spas2b Inc. is a full service Spa Development company, specializing in Online Spa Management Distance Learning Courses, Spa Business Manual Instant Downloads & Resources, and Spa Consulting Services.
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