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YOUR New Normal: What does it mean to your Business?


Many have become more conscious about spending, not necessarily because they have to, but because they feel less secure about the future.   

There’s much talk about the “New Normal”- what exactly does it mean to your business?  Use your five senses to identify your new normal.

1.  WHO is your new customer?

Your new customer requires “emotional engagement”, because the importance of the experience now outweighs the importance of the purchase.  This means you are now more dependent on your staff than ever before.

2.  WHAT does your client need now?

The current revolution in values may force you to re-evaluate your business strategies as a whole, and convenience and time management means you’ll need to provide your clients with time saving service and shopping solutions to help them get to their next task quicker, and their next appointment, on time.

3.  WHERE should you direct your attention?

Supporting your brand with new integration strategies, such as stronger in-store advertising campaigns, will expand and diversify your existing client’s purchasing decisions.  Focus on cross promotion; up-selling; and add-on selling through repetitive exposure on multiple levels.

4.  WHEN can you feel better about the future?

NOW, because your downsizing (or restraints) over the recent past have empowered you and your staff.  Cost-cutting may have improved your profitability and increased levels of skill development; making you more indispensable.

5.  WHY are your old ways no longer effective?

Not only have there been radical changes in personal priorities; there have been radical changes in business, and it’s called diversification.  Retailers are becoming suppliers; and suppliers are becoming retailers.   Your ability to diversify and develop off-shoots of your business may be your saving grace.

Your job:  Integrate new strategies and diversify revenue streams that will ensure your growth into the future. 


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About Leslie

Spas2b Inc. is a full service Spa Development company, specializing in Online Spa Management Distance Learning Courses, Spa Business Manual Instant Downloads & Resources, and Spa Consulting Services.
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