Take us Anywhere, Find us Everywhere

Leslie's SpaEd Blog - (ARCHIVES)

Do you need
Spa Business Management
solutions with substance?



Blog Categories

Blog Tags

Online Learning

Course #1 - Spa Start Up, Management & Operations - $1,195 CAD

For Spa Start Ups and developing Professionals. This Spa Management course will give you the practical skills to build a lean, high performance spa business model. More Information...

Course #2 - Spa Management & Operations - $995 CAD

For Spa Principles and developing Professionals. Learn how to minimize tough business challenges with creative thinking and a sensible, strategic approach. More Information...

We're Mobile Ready

Our mobile-ready system gives you anywhere, everywhere access

Free Business Plan eBook

Top 3 Business Boosters – Part 2 of 3

 2. Analyze Client Profitability

Handle your Clients according to the value they bring to the business

“You will be most successful if you are a business who is diligent in gathering customer data and then providing initiatives that will encourage those customers to become even more profitable to the business.”

We know that our most valuable customers are those who have come in recently; who shop with us frequently; and who spend a lot of money when they visit. To uncover this data, you have to track those three things with each customer. That is: the (last) dates the customer has visited the spa, which is referred to as “Recency”; how often they are coming into the spa in a given timeframe, or “Frequency”; and what they spend each time they visit the spa, or “Monetary Value”.

Shortened, these three profitability measures become “RFM”. Most likely your software program can provide some or all of this data for you.

Once you have begun gathering data on your clients, group them into two or three categories that will enable you to rank them and determine their handling.  In simplified terms, an R1F1M1 is your VIP, and an R2F2M2 has less value to your business.

One more point not to be overlooked.. always consider a

client’s potential as well as proven results.

About Leslie

Spas2b Inc. is a full service Spa Development company, specializing in Online Spa Management Distance Learning Courses, Spa Business Manual Instant Downloads & Resources, and Spa Consulting Services.
This entry was posted in Operational, Spa Directors, Spa Start Up, Planning & Development and tagged , , , , , . Bookmark the permalink.

One Response to Top 3 Business Boosters – Part 2 of 3

  1. Pingback: 5 Lessons Spas learn too Late | Spas2b