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Spa Branding

A question submitted to Spas2b:

How do we brand the whole spa to make ourselves well known? All of our literature matches and we have put our logo on everything, even the uniforms, but what else should we be doing to help with our brand recognition?

Our Response:

Branding is the feeling that your business exudes, and evokes within your clients mind. So your staff behaviors and service expertise will be paramount.

This means training each staff member to support your brand’s philosophy and carry out this belief system through:

  • Specific behaviours
  • Actions
  • Verbage
  • Body language
  • Appearance
  • Etiquette
  • Follow through.

So whether your brand is fun, playful and light hearted; or more subdued and tranquil, all efforts must be funnelled into live behaviours that reflect your brand.

So not only should your spa materials, uniforms, scents, and decor support your brand, so must your staff beliefs; attitudes; and behaviours.

Define these intangibles as definatively as the tangible aspects of the business, and your clients will take home the feeling that is your spa, not just the collateral.

Be in their mind, not just their hand – this is branding.

Leslie Lyon


About Leslie

Spas2b Inc. is a full service Spa Development company, specializing in Online Spa Management Distance Learning Courses, Spa Business Manual Instant Downloads & Resources, and Spa Consulting Services.
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