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Top 5 Business Inspirations

 

Now is the time that the “luxury” of spa, must become the “business” of spa

When I see any of these 5 items in practice inside a spa, I am impressed. The business of spa has to dominate the luxury of spa, now more than ever.

Inspiration #1 – Great Leadership

I know a great leader when I see one. They’ve taken on the role to inspire and lead by example. Their active, positive involvement encourages their staff to become more respectful; tolerant; open-minded; and agreeable to processes and expectations. Their staff may even endure a slightly lower pay scale; a bit of a commute into work; and less than ideal surroundings, because their leader is also their mentor. Great spas ALWAYS stem from great leadership.

Inspiration #2 – Branded Marketing

When I see a business that has exceptional visual branding, I am spontaneously drawn in with excitement. But I have learned over the years that short term visual appeal is not enough to hold long term client appeal. The thing about branding is that it’s very wise and soulful, and sometimes takes time to reveal its true self.  When it reveals itself to you, it will expect you to promote and market it graphically; aggressively; and repetitively and never deviate from it.

Inspiration #3 – Well Run Business Systems

Scripting your staff; developing service protocols and full operational procedures, is a monumental task. So when I witness a spa running like a fine-tuned machine, I am in absolute awe. More often than not however, I see portions of the business running well, while other areas may be suffering.  Train and re-train staff as the business evolves and very importantly, always uphold these procedures with ongoing staff support and tools.

Inspiration #4 – Knowledge of Finances

When you manage your finances; you are better able to control your business outcomes. Ignoring what the numbers are telling you, doesn’t mean everything is ok. Bill Cosby once said, “Just because you don’t know you have it, doesn’t mean you don’t have it”. He was referring to physical illness, but it’s the same thing; closing your eyes to a possible problem doesn’t mean it’s not there. The business owner who knows the difference between revenue and profit; and an Income Statement and a Cash Flow Statement, is my hero.

Inspiration #5 – A Maintenance and Growth Plan

A smart spa owner has plans in place to gain; retain; and grow staff; clients; and overall business outcomes. An even smarter spa owner makes these goals measurable, because assigning numerical values in the only way you’ll know if you were successful.  Don’t just hope for a year over year increase, set your sights on it (FOCUS) and you CAN make it happen!

Do you want to know how to master these 5 points?

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About Leslie

Spas2b Inc. is a full service Spa Development company, specializing in Online Spa Management Distance Learning Courses, Spa Business Manual Instant Downloads & Resources, and Spa Consulting Services.
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