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The “Male Retail Sale” Perfect 10

 

Spa Retailing is CO-ED! 

 Don’t overlook these opportunities for a male sale!

 

Who doesn’t love the perfect 10?

1.  No hard sell or over-selling too many products. Men just want attentive sales people offering one-stop shopping solutions

2.  Language should be non-technical yet educational.  Uncover their needs effectively and base recommendations on facts.  Always present top 2 options and make it an easy/hassle-free experience

3.  Products must be “male-specific” and address the top 3 most common needs: 

a) Maintaining youth

b) Stress reducing to improve quality and longevity of life and looks

c)  Detoxification for their “addictions” (alcohol, smoking, diet)

Products should have no strong smells (fragrance free is best); ingredients should be non-irritating for sensitive (shaved) skin; and kept to basic 3 items: wash, shave & protect. Have advanced items as needed, including sun care.  Ideally products will last for 6 months and all 3 for around $100 please!

4.  Sales environment shouldn’t be too congested, confusing, silly, feminine, strong smelling, or spiritual

5.  Convenience should include travel / gym bag sizes with masculine packaging since the ‘guys’ are going to see them

6.  Marketing tactics and skin care ideas for categories such as: bachelor; golfer; outdoors man, business man; ladies man

7.  WOM (word of mouth) is huge for men when they are looking for a spa and skin care products, so make it easy for them to refer you and use testimonials

8.  Retail area must feel male-friendly, including color, decor, equipment and furnishings

9.  Gift ideas for their significant other will sell well, when they purchase something for themselves

10. Assume every man is the “Perfect Man” for your spa.

About Leslie

Spas2b Inc. is a full service Spa Development company, specializing in Online Spa Management Distance Learning Courses, Spa Business Manual Instant Downloads & Resources, and Spa Consulting Services.
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