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Category Archives: Marketing – Online

10 Free, Fast & Fun Online Business Links we LOVE!

  Whether it’s social networking, upgrading your website, creating press releases, power point displays or writing articles, there are always a million reasons why you’ll need these links…Enjoy!   The Freebies start here    1.  Website Analysis:  Google Analytics analyses … Continue reading →

What good is the ISPA Conference anyways?

  Well, let me count the ways… I love seeing my baby-boomin spa friends looking even better this year, not older! I love that perfectionism is our goal, not our downfall I love that we cry when we see beauty … Continue reading →

Booming Beauty Boxes – Re-Blog

The booming business of beauty boxes – MacLeans.ca I read this blog today, and had to re-blog it out to the masses – how things have changed… Online companies are turning free cosmetics samples into big profits…Read on…   by Tamsin … Continue reading →

Promotional Ideas that Sell

  A question was submitted to Spas2b: We have a very expensive customized facial and it is amazing. Now more than ever it is very hard to sell this treatment, but once they have it,  they want it again. What … Continue reading →

Your Story…Their Journey – Part 1

Your Story...Their Journey - Part 1As your sales cycle becomes longer and the landscape more complex, so too does the customer journey Before your audience is ready to buy, in most cases they will want to have experienced numerous interaction points with you, throughout the chapters … Continue reading →

Your Story…Their Journey – Part 2

  In Part 1 of this Blog, we discussed how technology is helping power who we are, and the importance of gaining recognition on numerous platforms to help tell your story.  Today we’ll discuss more of those platforms and their … Continue reading →

1 Year Marketing Plan

  Each year you should be developing a newly revised Marketing Plan. Your plan should be multi-dimensional, allowing you to reach your clients 7 times through 7 different mediums, and always viewed as a long-term, repetitive-messaging project. At the end … Continue reading →

Content Management – So….much….content….

  Sometimes it just feels like all I do is research… then write…research…and then write some more, and so on and so on…business manuals, reports, power points, webinars, programs, articles, blogs, whitepapers, eBooks, eNews, emails, press releases, tweets…what have I … Continue reading →

Marketing Ahead of the Curve

  New Levers of Change If you survived the last couple of years, you may now be feeling that everything will be ok.  But unfortunately “the rising tide does not lift all boats”.  Real change has happened and our approach … Continue reading →

Our TOP 5 Business Website Picks

For the end of this year, I am simply going to provide you with the links to my Top 5 Favorite Business Websites.  Although these are not spa-specific, they are invaluable information sources that can be applied directly to any business. … Continue reading →