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Category Archives: Marketing & Promotion

Your Story…Their Journey – Part 2

  In Part 1 of this Blog, we discussed how technology is helping power who we are, and the importance of gaining recognition on numerous platforms to help tell your story.  Today we’ll discuss more of those platforms and their … Continue reading →

Service Menus gone Wrong

A question submitted to Spas2b: How many services should you have of each treatment category on your menu?  Where do you draw the line and still have enough to answer to most clients’ interests?  Our Response: Big or small, a … Continue reading →

1 Year Marketing Plan

  Each year you should be developing a newly revised Marketing Plan. Your plan should be multi-dimensional, allowing you to reach your clients 7 times through 7 different mediums, and always viewed as a long-term, repetitive-messaging project. At the end … Continue reading →

Content Management – So….much….content….

  Sometimes it just feels like all I do is research… then write…research…and then write some more, and so on and so on…business manuals, reports, power points, webinars, programs, articles, blogs, whitepapers, eBooks, eNews, emails, press releases, tweets…what have I … Continue reading →

Knowing Your Promotional Costs

  Do you know what it costs you to run each of your promotions? Again this is an area of great importance, because promotions are not always profitable ventures, however they are always laborious ventures! Let’s provide the example of … Continue reading →

Featured Internet Marketing Expert

  Using new technologies to increase sales or reduce operating costs (thereby increasing profits) is a proven business-building strategy.   Like the assembly line, automated machinery, telephone and fax machine, the Internet is an innovation with the power to transform … Continue reading →

Spa Branding

A question submitted to Spas2b: How do we brand the whole spa to make ourselves well known? All of our literature matches and we have put our logo on everything, even the uniforms, but what else should we be doing … Continue reading →

Marketing Ahead of the Curve

  New Levers of Change If you survived the last couple of years, you may now be feeling that everything will be ok.  But unfortunately “the rising tide does not lift all boats”.  Real change has happened and our approach … Continue reading →

Choosing a Second Skin Care Line

A question submitted to Spas2b: How do you promote two skin care lines without causing conflicts and confusion between the staff; clients; etc.? We know that the skin care line that we currently have needs to be supplemented, but how … Continue reading →

Staff Business Cards

  A question submitted to Spas2b: Is this an automatic “gift” upon employment? Or once the staff member has completed a successful 3-6 month probationary period, do you issue them then? Are businesses sharing the cost with staff?   Our … Continue reading →