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Category Archives: Marketing & Promotion

Marketing on a Budget

A question submitted to Spas2b: We are getting ready to open and have some great ideas on marketing, but now with so many other expenses, we feel we need to watch where we’re advertising and find other ways to spread … Continue reading →

5 Generations Make for Inevitable Change

  In order to match the guest experience to the client’s expectation, you may want to consider thinking in generational differences. If we strive to understand each generation’s character traits and triggers and learn to better understand their beliefs and subsequent behaviours, we … Continue reading →

Our TOP 5 Business Website Picks

For the end of this year, I am simply going to provide you with the links to my Top 5 Favorite Business Websites.  Although these are not spa-specific, they are invaluable information sources that can be applied directly to any business. … Continue reading →

Should we redeem Gift Certificates on Saturdays?

  A question submitted to Spas2b: We have a couple of questions in regards to redeeming gift cards on Saturdays and general consensus in regards to cancelations as well. We are torn in accepting gift cards on a Saturday (especially … Continue reading →

Top 5 Website Analytics Tools

  The Future of business has become Information Analysis Being that a strong online presence is taking first position in today’s business marketing strategies, you must analyze your website aggressively to understand its contribution to current and future profit generation. What … Continue reading →

Marketing in the NEW Technological Eco-System

Top 5 Sites for Social Networking and Micro-Blogging There is a whole technological Ecosystem developing before our eyes, that we can either ignore; adapt to slowly at our own pace (recommended!); or race to embrace.  These new methods of network … Continue reading →

Business slowdowns!

A question submitted to Spas2b: I’m hearing from many of you that the current economic conditions are (still) deeply affecting your booking schedule. What tactics are YOU using to keep them coming in? A friend and colleague I interviewed awhile … Continue reading →

Bus Shelter Advertising

A question submitted to Spas2b: Have any of you ever used a Bus Shelter to advertise in? What kind of results can I expect? I know I would have to be careful with the bus route I chose, but what … Continue reading →

Still building change rooms in spas?

A question submitted to Spas2b: I have heard that in Europe and in some of the bigger spas in North America, that change rooms are no longer being put into spas, that guests are changing in their treatment rooms. Is … Continue reading →

Top 5 Drivers for Affluent Customers

  Although our customer’s attitudes towards wellness can often supersede their levels of affluence, there is no question that wealth is a key player when targeting the ideal spa client. Capturing the attention of the affluent client means first studying the … Continue reading →