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Category Archives: Spa Directors

Spa Director Resume & Interview Pointers

  It’s all about knowing how to sell your existing qualifications, and in particular, your upward potential.   To land the best Spa Management position, here’s a winning formula:  Begin with research; create a customized resume; and give an interview that speaks to … Continue reading →

Spa Directors…Proof or Potential? Part 1 of 3

      This Part 1 of our 3-part series on Spa Directors, is targeted to both those who are in the formative stages of their careers, as well as those who are continuing the climb.  See Part 2: Spa Director … Continue reading →

Spa Director Training, Education & Expertise – Part 2 of 3

    In Part 1: Spa Directors…Proof or Potential? of this 3-part series, we discussed what a Spa Director may need to consider when contemplating their career path and the importance of demonstrating both ‘Proof’ and ‘Potential’.  Understanding the credentials you will have to achieve … Continue reading →

Spa Directors…Attributes, Hot Buttons and FAQs – Part 3 of 3

  What personal attributes should a Spa Director have? Have you ever wondered if your personality profile actually fits the demands that will be placed on you as a Spa Director?  Here’s a rather lengthy checklist that you may want to … Continue reading →

S W O T vs. Swag?

It may not win the popularity contest… SWOT:   Strengths; Weaknesses; Opportunities & Threats Analysis vs. SWAG:   Spontaneous Wild @ss Guess! BUT Which is preferred….? SWOT definitely   Which is more popular….?  SWAG most definitely ! First of all, please forgive … Continue reading →

C.R.E.A.T.I.V.I.T.Y. – 10 Steps to becoming a “ThinkerSpa”

iStock_000000257529_L1  “To have a great idea, have a lot of them.” – Thomas Edison   The importance of becoming an “everyday creative” can no longer be overlooked; the future of your business depends on it.  If you’re not practicing everyday … Continue reading →

Chess and Spa – Part 1 of 2

  This blog is all about using one world to improve in another.  Today, we’re going to apply the principles of chess, to help you position your spa business ahead of the competition.    Even if you don’t know the first … Continue reading →

Chess and Spa – Part 2 of 2

  You might say Part 1 of this blog was about positioning yourself and your business for gains.  And perhaps you could say Part 2 is about checking that position, in order experience the pay-off: business wins. 7. Don’t Over-Extend … Continue reading →

Financial Management

  No matter whom it is you consult with, spa industry experts will tell you it’s all about the numbers and how to take them from paper, to profits. So the focus of this article will be how to take … Continue reading →

1 Year Marketing Plan

  Each year you should be developing a newly revised Marketing Plan. Your plan should be multi-dimensional, allowing you to reach your clients 7 times through 7 different mediums, and always viewed as a long-term, repetitive-messaging project. At the end … Continue reading →