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Category Archives: Trending – Local and Global

ISPA Conference, Las Vegas – The Morning of Day 1

Just entering the Opening General Session at ISPA today was super exhilarating.  The visuals, people and music really hit you.  ALSO, we were greeted by ‘live’ moving 9′ tall trees, striking poses with such surreal beauty, covered in leaves and … Continue reading →

‘SpAdapt’ these 4 Trending Topics

  There are so many interesting topics that are trending now, and if we in the spa business pay close attention, many of them we can ‘SpAdapt’ © to help both our businesses and the industry as a whole, stay strong and vibrant.  … Continue reading →

Brand Research misses the Real Reasons People Buy – Re-Blog

The Distraction of Data By: Douglas Van Praet In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and … Continue reading →

Spa Start Ups: Spa Management’s biggest threat?

  My sources have been pointing to a fairly significant upswing in spa entrepreneurs coming back on-stream, and in this recent study I unearthed at Small Business Trends, a research report conducted in 2012 by Global Entrepreneurship Monitor (GEM) was highlighted.  … Continue reading →

9 Start Up Habits that will Transform your Work – Re-Blog

      When I left journalism school, I and half of the grad students in my class entered the job market as freelancers. (It’s a tough market for journalists, even today). And then a peculiar thing happened: all of … Continue reading →

12 Most Breathtaking Stories to Tell Your Customers – Re-Blog

  We’re BIG believers in story-telling at Spas2b, and you may remember our 2-Part blog titled Your Story, Their Journey earlier this year. Modern business requires that we build relationships through engagement and story-telling. When I came across this blog written … Continue reading →

2 ‘No Fail’ Employee Retention Strategies

  The available positions in a spa business are limited by the number of people who are required to do the job.  As you move upwards to the top of your spa organizational chart, the numbers of those who plan, manage and oversee the … Continue reading →

5 Hard Skills Spa Management cannot Ignore

    Whether you are currently in a spa management position, or are an aspiring Spa Manager, these core competencies are 5 of the skills considered to be among the most important ‘hard skills’ a Spa Manager needs to possess, as revealed in … Continue reading →

Continuing Education – Are you Self-Propelled?

  “Self-Propelled” Professionals are a Businesses Best Asset Success overall, depends largely on your mind’s momentum I’ve heard it said that a truly motivated, forward-thinking business professional spends an average of 10 – 15 hours each month on continuing education. … Continue reading →

Should 60 minute Spa Treatments become 75 minutes?

    A question submitted to Spas2b: We are just doing our menu of services and have always thought we should book on the hour and complete the service in 50 minutes to still allow for clean up, etc. within … Continue reading →