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Tag Archives: Branding

Part 2: 30 MORE Things I’ve learned from 30 Years an Entrepreneur

shutterstock_191690525With the release of our blog titled “30 Things I’ve learned from 30 years an Entrepreneur” in March of this year, as far as we could tell, we reached all-time highs in every category, including; content generation and re-publication, social … Continue reading →

30 Things I’ve learned from 30 years an Entrepreneur

2015-03-06 16.46.37  I started my first business in 1985/1986; a Spa Development company I called Lyonshare Consulting. I had worked in the Spa Industry at that point, for all of a few short years. But I was sure I knew everything … Continue reading →

New 2015 Trends, or an Age-old Philosophy?

MP900437312Its Trends time…is that time for big change? With the flood of information rushing down the pipes on what’s new and trending; you may be scurrying to identify which predictions you should ‘jump on’, how to do that, and when. … Continue reading →

5 Very Hot Culture Metrics you need to Know

181688_503172613069791_19396159_n  Your CULTUREmetrics are what provide workplace enhancement and foster business growth.  Forging your culture must be deliberately developed, daily.  So before we can even discuss CULTUREmetrics, leaders need to develop actionable, high impact ways to help breathe new life … Continue reading →

Trend Jumping: How, Why and What is it?

iStock_000000776824Medium  Competition pushes innovative businesses to become ever more innovative… But that requires ‘innovative thinking’ be woven into cultures and leaders to become more than just thought leaders; but now, thought ‘teachers’ Being a charismatic leader is no longer enough.  Today, leaders have … Continue reading →

The Wealth Metric: Your Measure of Success?

paint-people-1434472-mSuccess is measured by the person doing the measuring… If you believe your personal and/or business net worth defines your success, then your  goals and behaviors will need to be financially driven in order for you to feel successful.  If … Continue reading →

‘SpAdapt’ these 4 Trending Topics

  There are so many interesting topics that are trending now, and if we in the spa business pay close attention, many of them we can ‘SpAdapt’ © to help both our businesses and the industry as a whole, stay strong and vibrant.  … Continue reading →

Brand Research misses the Real Reasons People Buy – Re-Blog

The Distraction of Data By: Douglas Van Praet In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and … Continue reading →

Spa Start Ups: Spa Management’s biggest threat?

  My sources have been pointing to a fairly significant upswing in spa entrepreneurs coming back on-stream, and in this recent study I unearthed at Small Business Trends, a research report conducted in 2012 by Global Entrepreneurship Monitor (GEM) was highlighted.  … Continue reading →

Get a go-go on Global !

  If I had to give one piece of advice to those who wish to go global, it would be: Commit wholly to your global brand…being a bit global, doesn’t really work    Networking with similar businesses that have gone … Continue reading →