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Tag Archives: Marketing

10 Unique Service Add-ons your clients will LOVE

    Is it becoming more difficult to differentiate your spa from the rest?  I’m hearing that it is!  My answer to that is always to “Get creative, do your research, protect and then perfect your idea!”   This is a listing of … Continue reading →

5 Thought-provoking Profit Models

    Your pathway to profitability lies fully in understanding your customer…and yourself. You may understand physical energy, but do you understand financial energy?  It’s very difficult to keep making money, let alone be profitable, if you have boxed yourself … Continue reading →

The “Male Retail Sale” Perfect 10

  Spa Retailing is CO-ED!   Don’t overlook these opportunities for a male sale!   Who doesn’t love the perfect 10? 1.  No hard sell or over-selling too many products. Men just want attentive sales people offering one-stop shopping solutions 2.  Language should be non-technical … Continue reading →

How to avoid risky Spa Signature Treatments

  A question submitted to Spas2b: How do you develop a signature treatment? Should this treatment be your most expensive one? Do you use different product lines? How do you put it up on the menu? Our Response: Signature treatments … Continue reading →

Stand out and get talked about!

  Now more than ever, your excellent spa services must be accompanied by imaginative ideas that will cause a stir and make you STAND OUT AND GET TALKED ABOUT!  My inspiration for this blog came from these fascinating Facebook Pages: Old Moss Womans Secret … Continue reading →

Booming Beauty Boxes – Re-Blog

The booming business of beauty boxes – MacLeans.ca I read this blog today, and had to re-blog it out to the masses – how things have changed… Online companies are turning free cosmetics samples into big profits…Read on…   by Tamsin … Continue reading →

Promotional Ideas that Sell

  A question was submitted to Spas2b: We have a very expensive customized facial and it is amazing. Now more than ever it is very hard to sell this treatment, but once they have it,  they want it again. What … Continue reading →

S W O T vs. Swag?

It may not win the popularity contest… SWOT:   Strengths; Weaknesses; Opportunities & Threats Analysis vs. SWAG:   Spontaneous Wild @ss Guess! BUT Which is preferred….? SWOT definitely   Which is more popular….?  SWAG most definitely ! First of all, please forgive … Continue reading →

Your Story…Their Journey – Part 1

Your Story...Their Journey - Part 1As your sales cycle becomes longer and the landscape more complex, so too does the customer journey Before your audience is ready to buy, in most cases they will want to have experienced numerous interaction points with you, throughout the chapters … Continue reading →

Your Story…Their Journey – Part 2

  In Part 1 of this Blog, we discussed how technology is helping power who we are, and the importance of gaining recognition on numerous platforms to help tell your story.  Today we’ll discuss more of those platforms and their … Continue reading →