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Tag Archives: Marketing

Service Menus gone Wrong

A question submitted to Spas2b: How many services should you have of each treatment category on your menu?  Where do you draw the line and still have enough to answer to most clients’ interests?  Our Response: Big or small, a … Continue reading →

Top 5 Business Inspirations

  Now is the time that the “luxury” of spa, must become the “business” of spa When I see any of these 5 items in practice inside a spa, I am impressed. The business of spa has to dominate the … Continue reading →

1 Year Marketing Plan

  Each year you should be developing a newly revised Marketing Plan. Your plan should be multi-dimensional, allowing you to reach your clients 7 times through 7 different mediums, and always viewed as a long-term, repetitive-messaging project. At the end … Continue reading →

Content Management – So….much….content….

  Sometimes it just feels like all I do is research… then write…research…and then write some more, and so on and so on…business manuals, reports, power points, webinars, programs, articles, blogs, whitepapers, eBooks, eNews, emails, press releases, tweets…what have I … Continue reading →

Improve Business Outcomes with our 5 Business Basics

1.  On Demand Monitoring System It should be quick and easy for you to obtain an instantaneous status report on sales and services, any time of the day.  When you aren’t on site, or simply when you need to know, … Continue reading →

Top 5 Business Challenges

  No matter who you are, CEO or student, we are all aware of the mounting business, cultural and economic shifts that are building up around us and re-shaping the world as we know it. Let’s take a look at … Continue reading →

Knowing Your Promotional Costs

  Do you know what it costs you to run each of your promotions? Again this is an area of great importance, because promotions are not always profitable ventures, however they are always laborious ventures! Let’s provide the example of … Continue reading →

Featured Internet Marketing Expert

  Using new technologies to increase sales or reduce operating costs (thereby increasing profits) is a proven business-building strategy.   Like the assembly line, automated machinery, telephone and fax machine, the Internet is an innovation with the power to transform … Continue reading →

Spa Branding

A question submitted to Spas2b: How do we brand the whole spa to make ourselves well known? All of our literature matches and we have put our logo on everything, even the uniforms, but what else should we be doing … Continue reading →

Marketing Ahead of the Curve

  New Levers of Change If you survived the last couple of years, you may now be feeling that everything will be ok.  But unfortunately “the rising tide does not lift all boats”.  Real change has happened and our approach … Continue reading →