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Tag Archives: Marketing

Choosing a Second Skin Care Line

A question submitted to Spas2b: How do you promote two skin care lines without causing conflicts and confusion between the staff; clients; etc.? We know that the skin care line that we currently have needs to be supplemented, but how … Continue reading →

Top Business Boosters – Part 1 of 3

  1.  Stay “Tapped in” Being on top of whats trending is the jumping off point for anyone looking for deeper rewards and a more lucrative future. There are many ways to grow your business, most of which will build … Continue reading →

Top 3 Business Boosters – Part 2 of 3

 2. Analyze Client Profitability Handle your Clients according to the value they bring to the business “You will be most successful if you are a business who is diligent in gathering customer data and then providing initiatives that will encourage … Continue reading →

Top 3 Business Boosters – Part 3 of 3

  3. Discover Passive Income Passive income is creating a steady stream of cash flow with little or no effort and at the same time allowing you to keep your expenses down. The ultimate goal is to free up more … Continue reading →

Staff Business Cards

  A question submitted to Spas2b: Is this an automatic “gift” upon employment? Or once the staff member has completed a successful 3-6 month probationary period, do you issue them then? Are businesses sharing the cost with staff?   Our … Continue reading →

Marketing on a Budget

A question submitted to Spas2b: We are getting ready to open and have some great ideas on marketing, but now with so many other expenses, we feel we need to watch where we’re advertising and find other ways to spread … Continue reading →

Inspiring Spa Takeaways – Part 1 of 2

  While attending a Woman’s Convention, one of the speakers said something that I have never forgotten. She said that if you come away from a Conference with 2 or 3 good contacts, you have done well. That comment really … Continue reading →

Inspiring Spa Takeaways – Part 2 of 2

Lessons Learned… With the many inspirational spa experiences available to us, there must also be the lessons learned…   This is not a spectator sport people! In a recent spa visit, as I stood showering the mud off my body, … Continue reading →

5 Generations Make for Inevitable Change

  In order to match the guest experience to the client’s expectation, you may want to consider thinking in generational differences. If we strive to understand each generation’s character traits and triggers and learn to better understand their beliefs and subsequent behaviours, we … Continue reading →

Our TOP 5 Business Website Picks

For the end of this year, I am simply going to provide you with the links to my Top 5 Favorite Business Websites.  Although these are not spa-specific, they are invaluable information sources that can be applied directly to any business. … Continue reading →