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Tag Archives: Marketing

Stop Confusing What is Wanted (Expected), with What Actually Works!

  Do any of these examples look familiar to you?   What is Wanted / Expected What Actually Works 50% or more commission on full price of service… Hourly wage, supplemented with service incentives, based on performance, costs backed out. … Continue reading →

Should we redeem Gift Certificates on Saturdays?

  A question submitted to Spas2b: We have a couple of questions in regards to redeeming gift cards on Saturdays and general consensus in regards to cancelations as well. We are torn in accepting gift cards on a Saturday (especially … Continue reading →

Top 5 Website Analytics Tools

  The Future of business has become Information Analysis Being that a strong online presence is taking first position in today’s business marketing strategies, you must analyze your website aggressively to understand its contribution to current and future profit generation. What … Continue reading →

Marketing in the NEW Technological Eco-System

Top 5 Sites for Social Networking and Micro-Blogging There is a whole technological Ecosystem developing before our eyes, that we can either ignore; adapt to slowly at our own pace (recommended!); or race to embrace.  These new methods of network … Continue reading →

Business slowdowns!

A question submitted to Spas2b: I’m hearing from many of you that the current economic conditions are (still) deeply affecting your booking schedule. What tactics are YOU using to keep them coming in? A friend and colleague I interviewed awhile … Continue reading →

Bus Shelter Advertising

A question submitted to Spas2b: Have any of you ever used a Bus Shelter to advertise in? What kind of results can I expect? I know I would have to be careful with the bus route I chose, but what … Continue reading →

Still building change rooms in spas?

A question submitted to Spas2b: I have heard that in Europe and in some of the bigger spas in North America, that change rooms are no longer being put into spas, that guests are changing in their treatment rooms. Is … Continue reading →

Top 5 Drivers for Affluent Customers

  Although our customer’s attitudes towards wellness can often supersede their levels of affluence, there is no question that wealth is a key player when targeting the ideal spa client. Capturing the attention of the affluent client means first studying the … Continue reading →

Staff Mini-Marketing Assignments

  Gaining better control of Business Outcomes One of the reasons we began making the staff switch a few years ago from independent contractors being paid commission, to employees being paid a fixed hourly wage, was so that we had … Continue reading →