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Tag Archives: Promotion

Brand Research misses the Real Reasons People Buy – Re-Blog

The Distraction of Data By: Douglas Van Praet In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and … Continue reading →

Rising Supplier Costs = Raising Spa Prices – Part 2

  In Part 1 of this 2-Part Blog Series on Rising Supplier Costs, we talked about ‘reflecting’, not ‘absorbing’ price increases, as well as the importance of setting standards for price increases in your business, ongoing.  In this Part 2, we’ll discuss … Continue reading →

Rising Supplier Costs = Raising Spa Prices – Part 1

  This Part 1 of our 2-Part Blog Series on Rising Supplier Costs will cover the importance of ‘reflecting’, not ‘absorbing’ price increases, as well as an introduction to setting standards for price increases in your business.      Running a … Continue reading →

Promotional Ideas that Sell

  A question was submitted to Spas2b: We have a very expensive customized facial and it is amazing. Now more than ever it is very hard to sell this treatment, but once they have it,  they want it again. What … Continue reading →

Knowing Your Promotional Costs

  Do you know what it costs you to run each of your promotions? Again this is an area of great importance, because promotions are not always profitable ventures, however they are always laborious ventures! Let’s provide the example of … Continue reading →

Product Margins

  Just as it is beneficial for you to understand your service margins, it is also beneficial to understand your product margins. The standard mark up on branded skin care products is 100%, or 50% gross margin. In other words, if … Continue reading →

Service Margin Analysis

  Look ahead towards change and improvement Understanding which of your services have a good level of profitability and which ones do not is paramount to the success of your business. This information can be included in the development of … Continue reading →

The Spa Director’s Ever-Expanding Job Description

How are you Managing? Like any Management position, a successful Spa Director develops with education and experience that addresses both their life and business skills. The Director needs to be “equipped” with the best industry-specific practices and guidelines in order … Continue reading →

Business slowdowns!

A question submitted to Spas2b: I’m hearing from many of you that the current economic conditions are (still) deeply affecting your booking schedule. What tactics are YOU using to keep them coming in? A friend and colleague I interviewed awhile … Continue reading →