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Tag Archives: Retail

Product Margins

  Just as it is beneficial for you to understand your service margins, it is also beneficial to understand your product margins. The standard mark up on branded skin care products is 100%, or 50% gross margin. In other words, if … Continue reading →

Service Margin Analysis

  Look ahead towards change and improvement Understanding which of your services have a good level of profitability and which ones do not is paramount to the success of your business. This information can be included in the development of … Continue reading →

Business slowdowns!

A question submitted to Spas2b: I’m hearing from many of you that the current economic conditions are (still) deeply affecting your booking schedule. What tactics are YOU using to keep them coming in? A friend and colleague I interviewed awhile … Continue reading →

Optimize Your Brochure

  Our brochure is perhaps the most important travelling sales tool we have for our business. Your brochure should support your company’s services as well as retail sales efforts. Here are a number of considerations that could prove to turn … Continue reading →

Know your Key Performance Indicators (Key Metrics)

  Key Performance Indicators are your Spa’s measures of success. KPI’s measure your Critical Success Factors (CSF) and CSF’s are what your Spa must excel in, to succeed at doing business. There are KPI’s for both retail and services. Choose … Continue reading →