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Tag Archives: Spa Director

Inspiring Spa Takeaways – Part 2 of 2

Lessons Learned… With the many inspirational spa experiences available to us, there must also be the lessons learned…   This is not a spectator sport people! In a recent spa visit, as I stood showering the mud off my body, … Continue reading →

DIY Mini Business Audit – Abbreviated Version

Now is the time to do more of what’s working 1.  Examine Staff Compensation If you’re seeing red, the first place you need to go is your Cost of Goods (COG) to review your service staff compensation.  Consider this:  to see … Continue reading →

“Presenting” your Staff Compensation Package

  Starting NOW, you must know how to “Showcase and Sell” both the monetary and non-monetary benefits of working at your Spa Over the past number of years, there has been a shift in drivers in the Spa Industry. Where … Continue reading →

Product Margins

  Just as it is beneficial for you to understand your service margins, it is also beneficial to understand your product margins. The standard mark up on branded skin care products is 100%, or 50% gross margin. In other words, if … Continue reading →

Service Margin Analysis

  Look ahead towards change and improvement Understanding which of your services have a good level of profitability and which ones do not is paramount to the success of your business. This information can be included in the development of … Continue reading →

Staff Compensation

A question submitted to Spas2b: I know that what you pay your staff is the most important expense category, but how do you match up what employees want with what you can afford to pay?   Our Response: Sometimes you … Continue reading →

Stop Confusing What is Wanted (Expected), with What Actually Works!

  Do any of these examples look familiar to you?   What is Wanted / Expected What Actually Works 50% or more commission on full price of service… Hourly wage, supplemented with service incentives, based on performance, costs backed out. … Continue reading →

Top 10 Best Spa Practices

Monitor Top 3 Priorities 1.  Staffing – Maintain a deep pool of talent with ongoing recruiting, evaluations and fine-tuning. 2.  Finances – Compare service and retail projections to actuals – weekly, monthly and annually. 3.  Customer Attraction – Graph your seasonality … Continue reading →

Top 10 Challenges

Face these challenges with a smile!   Problem Why it Happens How to Solve it Employees don’t do what you want them to do Because you haven’t shown them how to do it Open your mouth often and talk to … Continue reading →

Customers buy Relationships, Employees buy Opportunities…

  Are you selling Relationships and Opportunities? Our clients are looking for value, results and convenience. But on a deeper level, and perhaps more importantly, they want to enjoy pleasurable relationships that provide them with a sense of belonging and … Continue reading →