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Tag Archives: Spa Director

Staff Contracts, Agreements and Promises

  Think It… Ink It… And Get It Signed “The number one de-motivator in the world of work, is not knowing what is expected” Ideally, your Staff Contracts should be in place before you begin recruiting.  BUT, if you are an … Continue reading →

Top 5 Drivers for Affluent Customers

  Although our customer’s attitudes towards wellness can often supersede their levels of affluence, there is no question that wealth is a key player when targeting the ideal spa client. Capturing the attention of the affluent client means first studying the … Continue reading →

Revenue (Yield) Management

  What is it? Yield Management is zeroing in on the best mix of services and products to sell at given times to generate the highest revenue and profit. It all about better managing your financial outcomes. There are business measures … Continue reading →

Know your Key Performance Indicators (Key Metrics)

  Key Performance Indicators are your Spa’s measures of success. KPI’s measure your Critical Success Factors (CSF) and CSF’s are what your Spa must excel in, to succeed at doing business. There are KPI’s for both retail and services. Choose … Continue reading →

Optimize Your Brochure

  Our brochure is perhaps the most important travelling sales tool we have for our business. Your brochure should support your company’s services as well as retail sales efforts. Here are a number of considerations that could prove to turn … Continue reading →

Staff Mini-Marketing Assignments

  Gaining better control of Business Outcomes One of the reasons we began making the staff switch a few years ago from independent contractors being paid commission, to employees being paid a fixed hourly wage, was so that we had … Continue reading →