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Tag Archives: Spa Management

2013 Top 10 Consumer Trends – Part 2

  Part 1 of this Consumer Trends blog covered the first 5 trends to watch according to Trendwatching.com.  The next 5 are as equally compelling…but don’t think you can handle them all; choose your favorite(s) and remember it’s a work … Continue reading →

Staffing Up Formula made Easy

    Staffing up your Spa Service Professionals is a key component to the success of your spa business, not only on a week to week basis, or as you plan for campaigns and promotions, but most importantly, when it’s … Continue reading →

The Root Cause of Low Retail

  Tanya Chernova is an international skin specialist, author of the bestselling book Under Mind, professional speaker and strategic coach, and I had the pleasure of attending her ISPA presentation recently.   Are you like so many spas, where retail sales are low and slow? … Continue reading →

What good is the ISPA Conference anyways?

  Well, let me count the ways… I love seeing my baby-boomin spa friends looking even better this year, not older! I love that perfectionism is our goal, not our downfall I love that we cry when we see beauty … Continue reading →

5 Lessons Spas learn too Late

If you’re planning on a visit to your doctor’s office, you are probably also planning on taking at least some of the advice he gives you.  So my hope is that if you are planning on reading this article, you may … Continue reading →

10 Unique Service Add-ons your clients will LOVE

    Is it becoming more difficult to differentiate your spa from the rest?  I’m hearing that it is!  My answer to that is always to “Get creative, do your research, protect and then perfect your idea!”   This is a listing of … Continue reading →

5 Thought-provoking Profit Models

    Your pathway to profitability lies fully in understanding your customer…and yourself. You may understand physical energy, but do you understand financial energy?  It’s very difficult to keep making money, let alone be profitable, if you have boxed yourself … Continue reading →

Spa Director Resume & Interview Pointers

  It’s all about knowing how to sell your existing qualifications, and in particular, your upward potential.   To land the best Spa Management position, here’s a winning formula:  Begin with research; create a customized resume; and give an interview that speaks to … Continue reading →

Spa Directors…Proof or Potential? Part 1 of 3

      This Part 1 of our 3-part series on Spa Directors, is targeted to both those who are in the formative stages of their careers, as well as those who are continuing the climb.  See Part 2: Spa Director … Continue reading →

Spa Director Training, Education & Expertise – Part 2 of 3

    In Part 1: Spa Directors…Proof or Potential? of this 3-part series, we discussed what a Spa Director may need to consider when contemplating their career path and the importance of demonstrating both ‘Proof’ and ‘Potential’.  Understanding the credentials you will have to achieve … Continue reading →