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Tag Archives: Spa Management

Spa Directors…Attributes, Hot Buttons and FAQs – Part 3 of 3

  What personal attributes should a Spa Director have? Have you ever wondered if your personality profile actually fits the demands that will be placed on you as a Spa Director?  Here’s a rather lengthy checklist that you may want to … Continue reading →

The “Male Retail Sale” Perfect 10

  Spa Retailing is CO-ED!   Don’t overlook these opportunities for a male sale!   Who doesn’t love the perfect 10? 1.  No hard sell or over-selling too many products. Men just want attentive sales people offering one-stop shopping solutions 2.  Language should be non-technical … Continue reading →

How to avoid risky Spa Signature Treatments

  A question submitted to Spas2b: How do you develop a signature treatment? Should this treatment be your most expensive one? Do you use different product lines? How do you put it up on the menu? Our Response: Signature treatments … Continue reading →

Stand out and get talked about!

  Now more than ever, your excellent spa services must be accompanied by imaginative ideas that will cause a stir and make you STAND OUT AND GET TALKED ABOUT!  My inspiration for this blog came from these fascinating Facebook Pages: Old Moss Womans Secret … Continue reading →

Promotional Ideas that Sell

  A question was submitted to Spas2b: We have a very expensive customized facial and it is amazing. Now more than ever it is very hard to sell this treatment, but once they have it,  they want it again. What … Continue reading →

S W O T vs. Swag?

It may not win the popularity contest… SWOT:   Strengths; Weaknesses; Opportunities & Threats Analysis vs. SWAG:   Spontaneous Wild @ss Guess! BUT Which is preferred….? SWOT definitely   Which is more popular….?  SWAG most definitely ! First of all, please forgive … Continue reading →

C.R.E.A.T.I.V.I.T.Y. – 10 Steps to becoming a “ThinkerSpa”

iStock_000000257529_L1  “To have a great idea, have a lot of them.” – Thomas Edison   The importance of becoming an “everyday creative” can no longer be overlooked; the future of your business depends on it.  If you’re not practicing everyday … Continue reading →

Your Story…Their Journey – Part 1

Your Story...Their Journey - Part 1As your sales cycle becomes longer and the landscape more complex, so too does the customer journey Before your audience is ready to buy, in most cases they will want to have experienced numerous interaction points with you, throughout the chapters … Continue reading →

Your Story…Their Journey – Part 2

  In Part 1 of this Blog, we discussed how technology is helping power who we are, and the importance of gaining recognition on numerous platforms to help tell your story.  Today we’ll discuss more of those platforms and their … Continue reading →

Retailing: The Formula

If retail is going to be one of the main focuses of your business (and it should be!), we believe that the appropriate space must be allotted based on a practical 4-point formula; not an impractical guesstimate. Too much, or too little space … Continue reading →