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Tag Archives: Trends

Spa Director Training, Education & Expertise – Part 2 of 3

    In Part 1: Spa Directors…Proof or Potential? of this 3-part series, we discussed what a Spa Director may need to consider when contemplating their career path and the importance of demonstrating both ‘Proof’ and ‘Potential’.  Understanding the credentials you will have to achieve … Continue reading →

Stand out and get talked about!

  Now more than ever, your excellent spa services must be accompanied by imaginative ideas that will cause a stir and make you STAND OUT AND GET TALKED ABOUT!  My inspiration for this blog came from these fascinating Facebook Pages: Old Moss Womans Secret … Continue reading →

Booming Beauty Boxes – Re-Blog

The booming business of beauty boxes – MacLeans.ca I read this blog today, and had to re-blog it out to the masses – how things have changed… Online companies are turning free cosmetics samples into big profits…Read on…   by Tamsin … Continue reading →

C.R.E.A.T.I.V.I.T.Y. – 10 Steps to becoming a “ThinkerSpa”

iStock_000000257529_L1  “To have a great idea, have a lot of them.” – Thomas Edison   The importance of becoming an “everyday creative” can no longer be overlooked; the future of your business depends on it.  If you’re not practicing everyday … Continue reading →

Your Story…Their Journey – Part 1

Your Story...Their Journey - Part 1As your sales cycle becomes longer and the landscape more complex, so too does the customer journey Before your audience is ready to buy, in most cases they will want to have experienced numerous interaction points with you, throughout the chapters … Continue reading →

Your Story…Their Journey – Part 2

  In Part 1 of this Blog, we discussed how technology is helping power who we are, and the importance of gaining recognition on numerous platforms to help tell your story.  Today we’ll discuss more of those platforms and their … Continue reading →

2012 Trends Recap – Part 1 of 2

  I always get excited when I read the Trendwatching.com annual trends report, and this year is no exception. Technology is driving many of these trends and because of this, a  “re-positioning” of sorts continues to be forced upon businesses big … Continue reading →

2012 Trends Recap – Part 2 of 2

  Part 2 of this Trends blog post, is a continuation of our recap of the Trendwatching.com Trends Report. 7.  Idle Sourcing Crowd-based problem solving will continue to shake up business processes and force innovation, but idle-sourcing is making it even … Continue reading →

The “Me-ism” and “We-ism” Societies

  When creating a special report on Staff Compensation awhile back, we mentioned that businesses were reporting a world-wide “shift in drivers” when attempting to staff-up their spas. A growing number stated they were no longer in the driver’s seat … Continue reading →

Spa Sustainability – Part 1: Un-sustainability

  There are many interpretations of sustainability I think that many of us, although interested in the concept and desperately wanting to do our part, are still somewhat confused.  How can we become even more active contributors to the “reduce, reuse … Continue reading →